Brandwave

How popular isPolar?

In September 2026, people searched for Polar by name about 310 times in New Zealand, about the same as the previous year. These searches made up 0.1% of all New Zealand heart monitor brand searches, placing Polar third out of three brands. When we asked both ChatGPT and Google AI Overviews about heart monitor brands, Polar appeared in all answers and was the most recommended of the three.

Search and AI answers in September 2026

Polar is the third most searched of 3 competitors and the most recommended in AI answers.

  1. GarminShare of searches 53.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. FitbitShare of searches 46.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. PolarShare of searches 0.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top heart monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Polar appeared in all five answers. Polar is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Polar1st
  2. Garmin2nd
  3. Fitbit3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Polar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about heart monitor brands

5 answers

  • Asked ChatGPT

    “Which heart monitor brand should I buy in New Zealand?”

    1. 1Polar
    2. 2Garmin

  • Asked ChatGPT

    “What are the best heart monitor brands in New Zealand?”

    1. 1Polar
    2. 2Garmin
    3. 3Fitbit

  • Asked ChatGPT

    “What's the best heart monitor brand in New Zealand for fitness tracking?”

    1. 1Polar
    2. 2Garmin

  • Searched Google, AI Overview

    “best heart monitor”

    1. 1Fitbit
    2. 2Polar

  • Searched Google, AI Overview

    “heart rate monitor nz”

    1. 1Polar
    2. 2Garmin

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which heart monitor brands compete with Polar?

Polar against heart monitor brands in New Zealand, by month

Share of searches by month for Garmin, Fitbit, Polar. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminFitbitPolar
Oct 202558.2%41.7%0.04%
Nov 202558.1%41.8%0.03%
Dec 202553.1%46.8%0.07%
Jan 202653.1%46.8%0.07%
Feb 202658.3%41.7%0.04%
Mar 202661.8%38.1%0.08%
Apr 202659%40.9%0.04%
May 202654.2%45.7%0.07%
Jun 202649.6%50.3%0.12%
Jul 202653.3%46.6%0.08%
Aug 202654%45.9%0.07%
Sep 202653.5%46.4%0.1%

  1. 1.Garmin

    53.5%

    Held 1st. 15.7K estimated branded searches, +1% vs prior month. Share -0.5 points.

  2. 2.Fitbit

    46.4%

    Held 2nd. 13.6K estimated branded searches, +3.1% vs prior month. Share +0.5 points.

  3. 3.Polar

    0.1%

    Held 3rd. 30 estimated branded searches, +50% vs prior month. Share 0 points.

Compare popularity between Polar and its closest rivals

Every comparison with Polar

8 comparisons

How has branded search demand for Polar changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Polar in New Zealand held steady, from 320 to 310.
  • Across the 12 months ending September 2026, Polar’s share of searches among heart monitor brands in New Zealand held steady, from 0.04% to 0.1%.

How did search popularity change for New Zealand heart monitor brands in September 2026?

3 changes

  1. In September 2026, Garmin lost share of searches among heart monitor brands in New Zealand, from 54% to 53.5%.

  2. Estimated monthly branded searches for Polar in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

  3. Estimated monthly branded searches for Fitbit in New Zealand rose 22.2% over 12 measured months, from 11.1K to 13.6K in September 2026.

How are Polar’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Polar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • polar band
  • polar fitness tracker
  • polar heart rate
  • polar watch

Do you work for Polar? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Polar compete?

Polar is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartwatch and fitness tracker brands9th of 90.22%Show ranking
Heart monitor brands3rd of 30.1%Shown above
Fitness tracker brands7th of 70.15%Show ranking
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