Brandwave

Garmin vs Polar:Which is more popular?

In September 2026, Garmin had more branded searches than Polar among heart monitor brands in New Zealand. Garmin had about 15,700 branded searches, while Polar had 30. Garmin made up 53.5% of all heart monitor brand searches we track, and Polar accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about heart monitor brands, Polar appeared in all five answers and Garmin in four. Polar was mentioned before Garmin in every answer.

Among heart monitor brands in New Zealand in September 2026

Who do people search for more?

Garmin, about 523 searches for every 1 for Polar

Garmin 15.7K searchesPolar 30 searches

Who does AI mention more?

Polar, mentioned in every answer we collected

Polar in 5 of 5Garmin in 4 of 5

Who does AI recommend more?

Polar, named ahead of Garmin in every answer

Polar first in 3Garmin never first

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Top heart monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Polar appeared in all five answers. Garmin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Polar was listed before Garmin in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Polar1st
  2. Garmin2nd
  3. Fitbit3rd

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Polar5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fitbit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about heart monitor brands

5 answers
  • Asked ChatGPT

    “Which heart monitor brand should I buy in New Zealand?”

    1. 1Polar
    2. 2Garmin
  • Asked ChatGPT

    “What are the best heart monitor brands in New Zealand?”

    1. 1Polar
    2. 2Garmin
    3. 3Fitbit
  • Asked ChatGPT

    “What's the best heart monitor brand in New Zealand for fitness tracking?”

    1. 1Polar
    2. 2Garmin
  • Searched Google, AI Overview

    “best heart monitor”

    1. 1Fitbit
    2. 2Polar
  • Searched Google, AI Overview

    “heart rate monitor nz”

    1. 1Polar
    2. 2Garmin

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Garmin or Polar more popular in search?

This chart shows how often people search Google for Garmin and Polar by name. Each line represents a brand's share of searches for all three heart monitor brands we track, month by month, from searches in New Zealand.

Garmin and Polar among heart monitor brands in New Zealand, by month

Share of searches by month for Garmin, Polar. The figures are in the table below the chart.

View monthly share of searches table
MonthGarminFitbitPolar
Oct 202558.2%41.7%0.04%
Nov 202558.1%41.8%0.03%
Dec 202553.1%46.8%0.07%
Jan 202653.1%46.8%0.07%
Feb 202658.3%41.7%0.04%
Mar 202661.8%38.1%0.08%
Apr 202659%40.9%0.04%
May 202654.2%45.7%0.07%
Jun 202649.6%50.3%0.12%
Jul 202653.3%46.6%0.08%
Aug 202654%45.9%0.07%
Sep 202653.5%46.4%0.1%

How has the Garmin and Polar comparison changed over the last 12 months?

3 findings
  • Garmin was ahead of Polar in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Garmin’s share of searches among heart monitor brands in New Zealand moved from 58.2% to 53.5%, and its estimated monthly branded searches moved from 15.5K to 15.7K.
  • Across the 12 months ending September 2026, Polar’s share of searches among heart monitor brands in New Zealand moved from 0.04% to 0.1%, and its estimated monthly branded searches moved from 10 to 30.

How did search popularity change for New Zealand heart monitor brands in September 2026?

2 changes
  1. In September 2026, Garmin lost share of searches among heart monitor brands in New Zealand, from 54% to 53.5%.

  2. Estimated monthly branded searches for Polar in New Zealand rose 200% over 12 measured months, from 10 to 30 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Garmin’s and Polar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garmin

2 branded search terms

  • garmin
  • garmin hr monitor

Polar

1 branded search term

  • polar heart rate

How the Brand Demand Index is measured

Other head-to-heads among heart monitor brands

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