Fitbit vs Garmin:Which is more popular?
In September 2026, Garmin had more branded searches than Fitbit among heart monitor brands in New Zealand. Garmin had about 15,700 branded searches, while Fitbit had 13,600. Garmin made up 53.5% of all heart monitor brand searches we track, and Fitbit accounted for 46.4%. When we asked ChatGPT and Google AI Overviews about heart monitor brands, Garmin appeared in four of the five answers and Fitbit in two. Garmin was mentioned before Fitbit in every answer.
Who do people search for more?
Garmin, about 15% more searches than Fitbit
Who does AI mention more?
Garmin, mentioned in 4 of 5 answers, Fitbit in 2
Who does AI recommend more?
Garmin, named ahead of Fitbit in every answer
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Top heart monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Garmin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Fitbit was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Garmin was listed before Fitbit in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about heart monitor brands
5 answers
Asked ChatGPT
“Which heart monitor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best heart monitor brands in New Zealand?”
Asked ChatGPT
“What's the best heart monitor brand in New Zealand for fitness tracking?”
Searched Google, AI Overview
“best heart monitor”
Searched Google, AI Overview
“heart rate monitor nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fitbit or Garmin more popular in search?
This chart shows how often people search Google for Fitbit and Garmin by name. Each line represents a brand's share of searches for all three heart monitor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Garmin, Fitbit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Fitbit | Polar |
|---|---|---|---|
| Oct 2025 | 58.2% | 41.7% | 0.04% |
| Nov 2025 | 58.1% | 41.8% | 0.03% |
| Dec 2025 | 53.1% | 46.8% | 0.07% |
| Jan 2026 | 53.1% | 46.8% | 0.07% |
| Feb 2026 | 58.3% | 41.7% | 0.04% |
| Mar 2026 | 61.8% | 38.1% | 0.08% |
| Apr 2026 | 59% | 40.9% | 0.04% |
| May 2026 | 54.2% | 45.7% | 0.07% |
| Jun 2026 | 49.6% | 50.3% | 0.12% |
| Jul 2026 | 53.3% | 46.6% | 0.08% |
| Aug 2026 | 54% | 45.9% | 0.07% |
| Sep 2026 | 53.5% | 46.4% | 0.1% |
How has the Fitbit and Garmin comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fitbit took it in June 2026, Garmin took it in July 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among heart monitor brands in New Zealand moved from 41.7% to 46.4%, and its estimated monthly branded searches moved from 11.1K to 13.6K.
- Across the 12 months ending September 2026, Garmin’s share of searches among heart monitor brands in New Zealand moved from 58.2% to 53.5%, and its estimated monthly branded searches moved from 15.5K to 15.7K.
How did search popularity change for New Zealand heart monitor brands in September 2026?
2 changes
In September 2026, Garmin lost share of searches among heart monitor brands in New Zealand, from 54% to 53.5%.
Estimated monthly branded searches for Fitbit in New Zealand rose 22.2% over 12 measured months, from 11.1K to 13.6K in September 2026.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Fitbit’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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