Fitbit vs Polar:Which is more popular?
In September 2026, Fitbit had more branded searches than Polar among heart monitor brands in New Zealand. Fitbit had about 13,600 branded searches, while Polar had 30. Fitbit made up 46.4% of all heart monitor brand searches we track, and Polar accounted for 0.1%. When we asked ChatGPT and Google AI Overviews about heart monitor brands, Polar appeared in all five answers and Fitbit in two. Polar was mentioned before Fitbit in every answer.
Who do people search for more?
Fitbit, about 453 searches for every 1 for Polar
Who does AI mention more?
Polar, mentioned in every answer we collected
Who does AI recommend more?
Polar, named ahead of Fitbit in every answer
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Top heart monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Polar appeared in all five answers. Fitbit was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Polar was listed before Fitbit in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about heart monitor brands
5 answers
Asked ChatGPT
“Which heart monitor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best heart monitor brands in New Zealand?”
Asked ChatGPT
“What's the best heart monitor brand in New Zealand for fitness tracking?”
Searched Google, AI Overview
“best heart monitor”
Searched Google, AI Overview
“heart rate monitor nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fitbit or Polar more popular in search?
This chart shows how often people search Google for Fitbit and Polar by name. Each line represents a brand's share of searches for all three heart monitor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fitbit, Polar. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Fitbit | Polar |
|---|---|---|---|
| Oct 2025 | 58.2% | 41.7% | 0.04% |
| Nov 2025 | 58.1% | 41.8% | 0.03% |
| Dec 2025 | 53.1% | 46.8% | 0.07% |
| Jan 2026 | 53.1% | 46.8% | 0.07% |
| Feb 2026 | 58.3% | 41.7% | 0.04% |
| Mar 2026 | 61.8% | 38.1% | 0.08% |
| Apr 2026 | 59% | 40.9% | 0.04% |
| May 2026 | 54.2% | 45.7% | 0.07% |
| Jun 2026 | 49.6% | 50.3% | 0.12% |
| Jul 2026 | 53.3% | 46.6% | 0.08% |
| Aug 2026 | 54% | 45.9% | 0.07% |
| Sep 2026 | 53.5% | 46.4% | 0.1% |
How has the Fitbit and Polar comparison changed over the last 12 months?
3 findings
- Fitbit was ahead of Polar in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among heart monitor brands in New Zealand moved from 41.7% to 46.4%, and its estimated monthly branded searches moved from 11.1K to 13.6K.
- Across the 12 months ending September 2026, Polar’s share of searches among heart monitor brands in New Zealand moved from 0.04% to 0.1%, and its estimated monthly branded searches moved from 10 to 30.
How did search popularity change for New Zealand heart monitor brands in September 2026?
2 changes
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Fitbit’s and Polar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among heart monitor brands
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