Brandwave

Huawei vs Polar:Which is more popular?

In September 2026, Huawei had more branded searches than Polar among smartwatch and fitness tracker brands in New Zealand. Huawei had about 2,900 branded searches, while Polar had 300. Huawei made up 2.1% of all smartwatch and fitness tracker brand searches we track, and Polar accounted for 0.22%. When we asked ChatGPT and Google AI Overviews about smartwatch and fitness tracker brands, Huawei appeared in three of the four answers and Polar in one. Huawei was mentioned before Polar in every answer that named either.

Among smartwatch and fitness tracker brands in New Zealand in September 2026

Who do people search for more?

Huawei, about 10 searches for every 1 for Polar

Huawei 2.9K searchesPolar 300 searches

Who does AI mention more?

Huawei, mentioned in 3 of 4 answers, Polar in 1

Huawei in 3 of 4Polar in 1 of 4

Who does AI recommend more?

Huawei, named ahead of Polar in 3 of 3 answers

Huawei first in 3Polar never first

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Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Huawei was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Polar was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Huawei was listed before Polar in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Fitbit2nd
  3. Huawei3rd
  4. Samsung Galaxy Watch4th
  5. Apple Watch5th
  6. Polar6th
  7. WHOOP7th
  8. Oura–
  9. COROS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple Watch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Garmin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fitbit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung Galaxy Watch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Huawei3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WHOOP1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Polar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Oura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • COROS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about smartwatch and fitness tracker brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Huawei or Polar more popular in search?

This chart shows how often people search Google for Huawei and Polar by name. Each line represents a brand's share of searches for all nine smartwatch and fitness tracker brands we track, month by month, from searches in New Zealand.

Huawei and Polar among smartwatch and fitness tracker brands in New Zealand, by month

Share of searches by month for Huawei, Polar. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchGarminFitbitOuraWHOOPCOROSHuaweiSamsung Galaxy WatchPolar
Oct 202536.2%35.4%11.1%6.4%4.7%2.1%2.1%1.8%0.25%
Nov 202534.8%35.8%10.6%8.7%4.4%1.7%2%1.8%0.24%
Dec 202538.6%32%10.6%8.6%4.4%1.5%2.4%1.8%0.19%
Jan 202629.6%36.8%11.3%9.5%6.5%2.1%2.1%1.9%0.27%
Feb 202634.4%35.8%10.9%7.7%5.7%1.9%1.7%1.6%0.25%
Mar 202632%39%10.4%7.1%5.1%2.2%1.8%2%0.29%
Apr 202629.9%38.6%11.2%8.1%5.9%2.3%2.2%1.6%0.27%
May 202628.2%38.7%12.6%9.3%5.7%2.1%1.7%1.5%0.25%
Jun 202629.9%33%13%14.1%4.7%1.8%1.7%1.6%0.23%
Jul 202630.1%34.2%11.5%11.9%5.9%2%1.8%2.4%0.23%
Aug 202630.9%35.5%11.8%10.5%5.1%2.4%1.9%1.7%0.24%
Sep 202635.2%32.2%11.2%9.8%5.7%2.1%2.1%1.3%0.22%

How has the Huawei and Polar comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand smartwatch and fitness tracker brands in September 2026?

1 change
  1. Estimated monthly branded searches for Huawei in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Huawei’s and Polar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Huawei

1 branded search term

  • huawei watch

Polar

3 branded search terms

  • polar fitness tracker
  • polar heart rate
  • polar watch

How the Brand Demand Index is measured

Other head-to-heads among smartwatch and fitness tracker brands

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