Garmin vs Oura:Which is more popular?
In September 2026, Garmin had more branded searches than Oura among smartwatch and fitness tracker brands in New Zealand. Garmin had about 43,900 branded searches, while Oura had 13,400. Garmin made up 32.2% of all smartwatch and fitness tracker brand searches we track, and Oura accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about smartwatch and fitness tracker brands, Garmin appeared in all four answers and Oura in none.
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Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Garmin appeared in all four answers. Oura did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Garmin1st
Fitbit2nd
Huawei3rd
Samsung Galaxy Watch4th
Apple Watch5th
Polar6th
WHOOP7th
Oura–
COROS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple Watch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Garmin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fitbit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Samsung Galaxy Watch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Huawei3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- WHOOP1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Polar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Oura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- COROS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about smartwatch and fitness tracker brands
4 answers
Asked ChatGPT
“Which smartwatch or fitness tracker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smartwatch and fitness tracker brands in New Zealand?”
Asked ChatGPT
“What's the best smartwatch or fitness tracker brand in New Zealand for fitness tracking?”
Searched Google, AI Overview
“smartwatch brands”
Searched Google, AI Overview
“fitness watch nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Garmin or Oura more popular in search?
This chart shows how often people search Google for Garmin and Oura by name. Each line represents a brand's share of searches for all nine smartwatch and fitness tracker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Garmin, Oura. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Garmin | Fitbit | Oura | WHOOP | COROS | Huawei | Samsung Galaxy Watch | Polar |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 35.4% | 11.1% | 6.4% | 4.7% | 2.1% | 2.1% | 1.8% | 0.25% |
| Nov 2025 | 34.8% | 35.8% | 10.6% | 8.7% | 4.4% | 1.7% | 2% | 1.8% | 0.24% |
| Dec 2025 | 38.6% | 32% | 10.6% | 8.6% | 4.4% | 1.5% | 2.4% | 1.8% | 0.19% |
| Jan 2026 | 29.6% | 36.8% | 11.3% | 9.5% | 6.5% | 2.1% | 2.1% | 1.9% | 0.27% |
| Feb 2026 | 34.4% | 35.8% | 10.9% | 7.7% | 5.7% | 1.9% | 1.7% | 1.6% | 0.25% |
| Mar 2026 | 32% | 39% | 10.4% | 7.1% | 5.1% | 2.2% | 1.8% | 2% | 0.29% |
| Apr 2026 | 29.9% | 38.6% | 11.2% | 8.1% | 5.9% | 2.3% | 2.2% | 1.6% | 0.27% |
| May 2026 | 28.2% | 38.7% | 12.6% | 9.3% | 5.7% | 2.1% | 1.7% | 1.5% | 0.25% |
| Jun 2026 | 29.9% | 33% | 13% | 14.1% | 4.7% | 1.8% | 1.7% | 1.6% | 0.23% |
| Jul 2026 | 30.1% | 34.2% | 11.5% | 11.9% | 5.9% | 2% | 1.8% | 2.4% | 0.23% |
| Aug 2026 | 30.9% | 35.5% | 11.8% | 10.5% | 5.1% | 2.4% | 1.9% | 1.7% | 0.24% |
| Sep 2026 | 35.2% | 32.2% | 11.2% | 9.8% | 5.7% | 2.1% | 2.1% | 1.3% | 0.22% |
How has the Garmin and Oura comparison changed over the last 12 months?
3 findings
- Garmin was ahead of Oura in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Garmin’s share of searches among smartwatch and fitness tracker brands in New Zealand moved from 35.4% to 32.2%, and its estimated monthly branded searches moved from 40.1K to 43.9K.
- Across the 12 months ending September 2026, Oura’s share of searches among smartwatch and fitness tracker brands in New Zealand moved from 6.4% to 9.8%, and its estimated monthly branded searches moved from 7.2K to 13.4K.
How did search popularity change for New Zealand smartwatch and fitness tracker brands in September 2026?
3 changes
In September 2026, Apple Watch overtook Garmin to become the leader among smartwatch and fitness tracker brands in New Zealand, with 35.2% of the searches.
In September 2026, Garmin lost share of searches among smartwatch and fitness tracker brands in New Zealand, from 35.5% to 32.2%.
In September 2026, Oura lost share of searches among smartwatch and fitness tracker brands in New Zealand, from 10.5% to 9.8%.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Garmin’s and Oura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smartwatch and fitness tracker brands
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