How popular isHuawei?
In September 2026, people searched for Huawei by name about 2,900 times in New Zealand, a 20.8% increase from the previous year. These searches made up 2.1% of all New Zealand smartwatch and fitness tracker brand searches, placing Huawei seventh out of nine brands. When we asked both ChatGPT and Google AI Overviews about smartwatch and fitness tracker brands, Huawei appeared in three of the four answers and was the third most recommended of the nine.
Huawei is the seventh most searched of 9 competitors and the third most recommended in AI answers.
Apple WatchShare of searches 35.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 5th
GarminShare of searches 32.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
FitbitShare of searches 11.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
OuraShare of searches 9.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
HuaweiShare of searches 2.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
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Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Huawei was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Huawei is the third most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Garmin1st
- Fitbit2nd
- Huawei3rd
Samsung Galaxy Watch4th- Apple Watch5th
Polar6th
WHOOP7th- Oura–
COROS–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Apple Watch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Garmin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Fitbit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Samsung Galaxy Watch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Huawei3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- WHOOP1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Polar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Oura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- COROS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about smartwatch and fitness tracker brands
4 answers
Asked ChatGPT
“Which smartwatch or fitness tracker brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smartwatch and fitness tracker brands in New Zealand?”
Asked ChatGPT
“What's the best smartwatch or fitness tracker brand in New Zealand for fitness tracking?”
Searched Google, AI Overview
“smartwatch brands”
Searched Google, AI Overview
“fitness watch nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which smartwatch and fitness tracker brands compete with Huawei?
Share of searches by month for Apple Watch, Garmin, Fitbit, Oura, WHOOP, COROS, Huawei. The figures are in the table below the chart.
View monthly share of searches table
| Month | Apple Watch | Garmin | Fitbit | Oura | WHOOP | COROS | Huawei | Samsung Galaxy Watch | Polar |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.2% | 35.4% | 11.1% | 6.4% | 4.7% | 2.1% | 2.1% | 1.8% | 0.25% |
| Nov 2025 | 34.8% | 35.8% | 10.6% | 8.7% | 4.4% | 1.7% | 2% | 1.8% | 0.24% |
| Dec 2025 | 38.6% | 32% | 10.6% | 8.6% | 4.4% | 1.5% | 2.4% | 1.8% | 0.19% |
| Jan 2026 | 29.6% | 36.8% | 11.3% | 9.5% | 6.5% | 2.1% | 2.1% | 1.9% | 0.27% |
| Feb 2026 | 34.4% | 35.8% | 10.9% | 7.7% | 5.7% | 1.9% | 1.7% | 1.6% | 0.25% |
| Mar 2026 | 32% | 39% | 10.4% | 7.1% | 5.1% | 2.2% | 1.8% | 2% | 0.29% |
| Apr 2026 | 29.9% | 38.6% | 11.2% | 8.1% | 5.9% | 2.3% | 2.2% | 1.6% | 0.27% |
| May 2026 | 28.2% | 38.7% | 12.6% | 9.3% | 5.7% | 2.1% | 1.7% | 1.5% | 0.25% |
| Jun 2026 | 29.9% | 33% | 13% | 14.1% | 4.7% | 1.8% | 1.7% | 1.6% | 0.23% |
| Jul 2026 | 30.1% | 34.2% | 11.5% | 11.9% | 5.9% | 2% | 1.8% | 2.4% | 0.23% |
| Aug 2026 | 30.9% | 35.5% | 11.8% | 10.5% | 5.1% | 2.4% | 1.9% | 1.7% | 0.24% |
| Sep 2026 | 35.2% | 32.2% | 11.2% | 9.8% | 5.7% | 2.1% | 2.1% | 1.3% | 0.22% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 35.2% | 48K | +25.2% | +4.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 32.2% | 43.9K | -0.25% | -3.3 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.2% | 15.3K | +4.6% | -0.6 points | |
| 4, held 4th | 9.8% | 13.4K | +3.2% | -0.6 points | |
| 5, held 5th | 5.7% | 7.8K | +24.3% | +0.7 points | |
| 6, held 6th | 2.1% | 2.9K | -1% | -0.2 points | |
| 7, held 7th | 2.1% | 2.9K | +20.8% | +0.2 points | |
| 8, held 8th | 1.3% | 1.8K | -14.8% | -0.4 points | |
| 9, held 9th | 0.22% | 300 | 0% | 0 points |
35.2%
Moved from 2nd to 1st. 48K estimated branded searches, +25.2% vs prior month. Share +4.3 points.
2.
Garmin32.2%
Moved from 1st to 2nd. 43.9K estimated branded searches, -0.25% vs prior month. Share -3.3 points.
3.
Fitbit11.2%
Held 3rd. 15.3K estimated branded searches, +4.6% vs prior month. Share -0.6 points.
4.
Oura9.8%
Held 4th. 13.4K estimated branded searches, +3.2% vs prior month. Share -0.6 points.
5.
WHOOP5.7%
Held 5th. 7.8K estimated branded searches, +24.3% vs prior month. Share +0.7 points.
6.
COROS2.1%
Held 6th. 2.9K estimated branded searches, -1% vs prior month. Share -0.2 points.
7.
Huawei2.1%
Held 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.2 points.
1.3%
Held 8th. 1.8K estimated branded searches, -14.8% vs prior month. Share -0.4 points.
9.
Polar0.22%
Held 9th. 300 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Huawei and its closest rivals
Every comparison with Huawei
8 comparisons
How has branded search demand for Huawei changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Huawei in New Zealand rose from 2.4K to 2.9K.
- Across the 12 months ending September 2026, Huawei’s share of searches among smartwatch and fitness tracker brands in New Zealand held steady at 2.1%.
How did search popularity change for New Zealand smartwatch and fitness tracker brands in September 2026?
6 changes
In September 2026, Apple Watch overtook Garmin to become the leader among smartwatch and fitness tracker brands in New Zealand, with 35.2% of the searches.
In September 2026, WHOOP gained share of searches among smartwatch and fitness tracker brands in New Zealand, from 5.1% to 5.7%.
In September 2026, Garmin lost share of searches among smartwatch and fitness tracker brands in New Zealand, from 35.5% to 32.2%.
In September 2026, Oura lost share of searches among smartwatch and fitness tracker brands in New Zealand, from 10.5% to 9.8%.
In September 2026, Fitbit lost share of searches among smartwatch and fitness tracker brands in New Zealand, from 11.8% to 11.2%.
Estimated monthly branded searches for COROS in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.
How are Huawei’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Huawei’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- huawei watch
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Is Huawei your brand?
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