Brandwave

Apple Watch vs Huawei:Which is more popular?

In September 2026, Apple Watch had more branded searches than Huawei among smartwatch and fitness tracker brands in New Zealand. Apple Watch had about 48,000 branded searches, while Huawei had 2,900. Apple Watch made up 35.2% of all smartwatch and fitness tracker brand searches we track, and Huawei accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about smartwatch and fitness tracker brands, Apple Watch appeared in all four answers and Huawei in three. Huawei was mentioned before Apple Watch in three out of four answers.

Among smartwatch and fitness tracker brands in New Zealand in September 2026

Who do people search for more?

Apple Watch, about 17 searches for every 1 for Huawei

Apple Watch 48K searchesHuawei 2.9K searches

Who does AI mention more?

Apple Watch, mentioned in every answer we collected

Apple Watch in 4 of 4Huawei in 3 of 4

Who does AI recommend more?

Huawei, named ahead of Apple Watch in 3 of 4 answers

Huawei first in 3Apple Watch first in 1

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Top smartwatch and fitness tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Apple Watch appeared in all four answers. Huawei was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Huawei was listed before Apple Watch in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Fitbit2nd
  3. Huawei3rd
  4. Samsung Galaxy Watch4th
  5. Apple Watch5th
  6. Polar6th
  7. WHOOP7th
  8. Oura–
  9. COROS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Apple Watch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Garmin4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Fitbit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Samsung Galaxy Watch4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Huawei3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WHOOP1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Polar1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Oura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • COROS0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about smartwatch and fitness tracker brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Apple Watch or Huawei more popular in search?

This chart shows how often people search Google for Apple Watch and Huawei by name. Each line represents a brand's share of searches for all nine smartwatch and fitness tracker brands we track, month by month, from searches in New Zealand.

Apple Watch and Huawei among smartwatch and fitness tracker brands in New Zealand, by month

Share of searches by month for Apple Watch, Huawei. The figures are in the table below the chart.

View monthly share of searches table
MonthApple WatchGarminFitbitOuraWHOOPCOROSHuaweiSamsung Galaxy WatchPolar
Oct 202536.2%35.4%11.1%6.4%4.7%2.1%2.1%1.8%0.25%
Nov 202534.8%35.8%10.6%8.7%4.4%1.7%2%1.8%0.24%
Dec 202538.6%32%10.6%8.6%4.4%1.5%2.4%1.8%0.19%
Jan 202629.6%36.8%11.3%9.5%6.5%2.1%2.1%1.9%0.27%
Feb 202634.4%35.8%10.9%7.7%5.7%1.9%1.7%1.6%0.25%
Mar 202632%39%10.4%7.1%5.1%2.2%1.8%2%0.29%
Apr 202629.9%38.6%11.2%8.1%5.9%2.3%2.2%1.6%0.27%
May 202628.2%38.7%12.6%9.3%5.7%2.1%1.7%1.5%0.25%
Jun 202629.9%33%13%14.1%4.7%1.8%1.7%1.6%0.23%
Jul 202630.1%34.2%11.5%11.9%5.9%2%1.8%2.4%0.23%
Aug 202630.9%35.5%11.8%10.5%5.1%2.4%1.9%1.7%0.24%
Sep 202635.2%32.2%11.2%9.8%5.7%2.1%2.1%1.3%0.22%

How has the Apple Watch and Huawei comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand smartwatch and fitness tracker brands in September 2026?

2 changes

  1. In September 2026, Apple Watch overtook Garmin to become the leader among smartwatch and fitness tracker brands in New Zealand, with 35.2% of the searches.

  2. Estimated monthly branded searches for Huawei in New Zealand rose 20.8% over 12 measured months, from 2.4K to 2.9K in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Apple Watch’s and Huawei’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple Watch

9 branded search terms

  • apple watch
  • apple watch smartwatch
  • apple watch watch
  • applewatch
  • applewatch se
  • applewatch smartwatch
  • applewatch ultra
  • applewatch watch
  • latest apple watch

Huawei

1 branded search term

  • huawei watch

How the Brand Demand Index is measured

Other head-to-heads among smartwatch and fitness tracker brands

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