Brandwave

How popular isFitbit?

In September 2026, people searched for Fitbit by name about 15,600 times in New Zealand, a 23% increase from the previous year. These searches made up 58.1% of all New Zealand smart scale brand searches, placing Fitbit first out of seven brands. When we asked both ChatGPT and Google AI Overviews about smart scale brands, Fitbit did not appear in any of the answers.

Search and AI answers in September 2026

Fitbit is the most searched of 7 competitors and not listed in any AI answer.

  1. FitbitShare of searches 58.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. EufyShare of searches 30.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. AmazfitShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GarminShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. SamsungShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+2 more

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Top smart scale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fitbit did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Withings1st
  2. Garmin2nd
  3. Renpho3rd
  4. Eufy4th
  5. Fitbit–
  6. Amazfit–
  7. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Withings5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renpho3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fitbit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart scale brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which smart scale brands compete with Fitbit?

Fitbit against smart scale brands in New Zealand, by month

Share of searches by month for Fitbit, Eufy, Amazfit. The figures are in the table below the chart.

View monthly share of searches table
MonthFitbitEufyAmazfitGarminSamsungWithingsRenpho
Oct 202556.7%31.8%5.2%1.8%2%2%0.56%
Nov 202557.5%31.6%5.1%1.4%2%2%0.46%
Dec 202558.1%30.8%4.9%1.4%2%2%0.87%
Jan 202658.9%27%7%2.1%1.7%2.5%0.72%
Feb 202657.1%30.3%6.6%1.7%1.6%2%0.57%
Mar 202652.3%34.6%6.4%1.5%2.1%2.6%0.49%
Apr 202655.5%32.2%6.1%1.7%2%2%0.56%
May 202659.6%29%5.9%1.5%1.4%1.8%0.77%
Jun 202660%28.7%6.1%1.5%1.5%1.8%0.51%
Jul 202655.5%31.6%6.3%2%1.9%1.9%0.69%
Aug 202659.9%27.7%5.9%1.9%2.2%1.8%0.64%
Sep 202658.1%30.8%5.5%1.7%1.7%1.7%0.6%

  1. 1.Fitbit

    58.1%

    Held 1st. 13.6K estimated branded searches, +3.1% vs prior month. Share -1.9 points.

  2. 2.Eufy

    30.8%

    Held 2nd. 7.2K estimated branded searches, +18.4% vs prior month. Share +3.1 points.

  3. 3.Amazfit

    5.5%

    Held 3rd. 1.3K estimated branded searches, -1.5% vs prior month. Share -0.4 points.

  4. 4.Garmin

    1.7%

    Moved from 5th to 4th. 400 estimated branded searches, -2.4% vs prior month. Share -0.2 points.

  5. 5.Samsung

    1.7%

    Moved from 4th to 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  6. 6.Withings

    1.7%

    Held 6th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Renpho

    0.6%

    Held 7th. 140 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Fitbit and its closest rivals

Every comparison with Fitbit

14 comparisons

How has branded search demand for Fitbit changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Fitbit in New Zealand rose from 12.7K to 15.6K.
  • Across the 12 months ending September 2026, Fitbit’s share of searches among smart scale brands in New Zealand increased from 56.7% to 58.1%.
  • Across the 12 months ending September 2026, Fitbit’s share of searches among smart scale brands in New Zealand peaked at 60% in June 2026 and was lowest at 52.3% in March 2026.

How did search popularity change for New Zealand smart scale brands in September 2026?

6 changes

  1. In September 2026, Eufy gained share of searches among smart scale brands in New Zealand, from 27.7% to 30.8%.

  2. In September 2026, Fitbit lost share of searches among smart scale brands in New Zealand, from 59.9% to 58.1%.

  3. In September 2026, Samsung lost share of searches among smart scale brands in New Zealand, from 2.2% to 1.7%.

  4. In September 2026, Garmin rose from 5th to 4th among smart scale brands in New Zealand.

  5. Estimated monthly branded searches for Renpho in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.

  6. Estimated monthly branded searches for Amazfit in New Zealand rose 24.3% over 12 measured months, from 1K to 1.3K in September 2026.

How are Fitbit’s branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Fitbit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • fitbit
  • fitbit band
  • fitbit charger
  • fitbit fitness tracker
  • fitbit google
  • fitbit inspire
  • fitbit inspire 2
  • fitbit inspire 3
  • fitbit luxe
  • fitbit sense
  • fitbit smartwatch
  • fitbit versa
  • fitbit watch

How the Brand Demand Index is measured

Do you work for Fitbit? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Fitbit compete?

Fitbit is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Smartwatch and fitness tracker brands3rd of 911.2%Show ranking
Sleep tracker brands2nd of 438.2%Show ranking
Heart monitor brands2nd of 346.4%Show ranking
Fitness tracker brands1st of 752.4%Show ranking
Smart scale brands1st of 758.1%Shown above
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Is Fitbit your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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