Fitbit vs Samsung:Which is more popular?
In September 2026, Fitbit had more branded searches than Samsung among smart scale brands in New Zealand. Fitbit had about 13,600 branded searches, while Samsung had 390. Fitbit made up 58.1% of all smart scale brand searches we track, and Samsung accounted for 1.7%. When we asked ChatGPT and Google AI Overviews about smart scale brands, neither Fitbit nor Samsung appeared in any of the five answers.
Who do people search for more?
Fitbit, about 35 searches for every 1 for Samsung
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top smart scale brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Fitbit nor Samsung showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Withings5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Renpho3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fitbit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart scale brands
5 answers
Asked ChatGPT
“Which smart scale brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smart scale brands in New Zealand?”
Asked ChatGPT
“What's the best smart scale brand in New Zealand for body weight tracking?”
Searched Google, AI Overview
“body fat scale nz”
Searched Google, AI Overview
“digital bathroom scales nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fitbit or Samsung more popular in search?
This chart shows how often people search Google for Fitbit and Samsung by name. Each line represents a brand's share of searches for all seven smart scale brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fitbit, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fitbit | Eufy | Amazfit | Garmin | Samsung | Withings | Renpho |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 31.8% | 5.2% | 1.8% | 2% | 2% | 0.56% |
| Nov 2025 | 57.5% | 31.6% | 5.1% | 1.4% | 2% | 2% | 0.46% |
| Dec 2025 | 58.1% | 30.8% | 4.9% | 1.4% | 2% | 2% | 0.87% |
| Jan 2026 | 58.9% | 27% | 7% | 2.1% | 1.7% | 2.5% | 0.72% |
| Feb 2026 | 57.1% | 30.3% | 6.6% | 1.7% | 1.6% | 2% | 0.57% |
| Mar 2026 | 52.3% | 34.6% | 6.4% | 1.5% | 2.1% | 2.6% | 0.49% |
| Apr 2026 | 55.5% | 32.2% | 6.1% | 1.7% | 2% | 2% | 0.56% |
| May 2026 | 59.6% | 29% | 5.9% | 1.5% | 1.4% | 1.8% | 0.77% |
| Jun 2026 | 60% | 28.7% | 6.1% | 1.5% | 1.5% | 1.8% | 0.51% |
| Jul 2026 | 55.5% | 31.6% | 6.3% | 2% | 1.9% | 1.9% | 0.69% |
| Aug 2026 | 59.9% | 27.7% | 5.9% | 1.9% | 2.2% | 1.8% | 0.64% |
| Sep 2026 | 58.1% | 30.8% | 5.5% | 1.7% | 1.7% | 1.7% | 0.6% |
How has the Fitbit and Samsung comparison changed over the last 12 months?
3 findings
- Fitbit was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among smart scale brands in New Zealand moved from 56.7% to 58.1%, and its estimated monthly branded searches moved from 11.1K to 13.6K.
- Across the 12 months ending September 2026, Samsung’s share of searches among smart scale brands in New Zealand moved from 2% to 1.7%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand smart scale brands in September 2026?
2 changes
In September 2026, Fitbit lost share of searches among smart scale brands in New Zealand, from 59.9% to 58.1%.
In September 2026, Samsung lost share of searches among smart scale brands in New Zealand, from 2.2% to 1.7%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Fitbit’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among smart scale brands
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