How popular isAmazfit?
In September 2026, people searched for Amazfit by name about 1,330 times in New Zealand, a 26.7% increase from the previous year. These searches made up 5.5% of all New Zealand smart scale brand searches, placing Amazfit third out of seven brands. When we asked both ChatGPT and Google AI Overviews about smart scale brands, Amazfit did not appear in any of the answers.
Amazfit is the third most searched of 7 competitors and not listed in any AI answer.
FitbitShare of searches 58.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
EufyShare of searches 30.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
AmazfitShare of searches 5.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
GarminShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
SamsungShare of searches 1.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top smart scale brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Amazfit did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Withings5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Renpho3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Fitbit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about smart scale brands
5 answers
Asked ChatGPT
“Which smart scale brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smart scale brands in New Zealand?”
Asked ChatGPT
“What's the best smart scale brand in New Zealand for body weight tracking?”
Searched Google, AI Overview
“body fat scale nz”
Searched Google, AI Overview
“digital bathroom scales nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which smart scale brands compete with Amazfit?
Share of searches by month for Fitbit, Eufy, Amazfit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fitbit | Eufy | Amazfit | Garmin | Samsung | Withings | Renpho |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.7% | 31.8% | 5.2% | 1.8% | 2% | 2% | 0.56% |
| Nov 2025 | 57.5% | 31.6% | 5.1% | 1.4% | 2% | 2% | 0.46% |
| Dec 2025 | 58.1% | 30.8% | 4.9% | 1.4% | 2% | 2% | 0.87% |
| Jan 2026 | 58.9% | 27% | 7% | 2.1% | 1.7% | 2.5% | 0.72% |
| Feb 2026 | 57.1% | 30.3% | 6.6% | 1.7% | 1.6% | 2% | 0.57% |
| Mar 2026 | 52.3% | 34.6% | 6.4% | 1.5% | 2.1% | 2.6% | 0.49% |
| Apr 2026 | 55.5% | 32.2% | 6.1% | 1.7% | 2% | 2% | 0.56% |
| May 2026 | 59.6% | 29% | 5.9% | 1.5% | 1.4% | 1.8% | 0.77% |
| Jun 2026 | 60% | 28.7% | 6.1% | 1.5% | 1.5% | 1.8% | 0.51% |
| Jul 2026 | 55.5% | 31.6% | 6.3% | 2% | 1.9% | 1.9% | 0.69% |
| Aug 2026 | 59.9% | 27.7% | 5.9% | 1.9% | 2.2% | 1.8% | 0.64% |
| Sep 2026 | 58.1% | 30.8% | 5.5% | 1.7% | 1.7% | 1.7% | 0.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.1% | 13.6K | +3.1% | -1.9 points | |
| 2, held 2nd | 30.8% | 7.2K | +18.4% | +3.1 points | |
| 3, held 3rd | 5.5% | 1.3K | -1.5% | -0.4 points | |
| 4, moved from 5th to 4th | 1.7% | 400 | -2.4% | -0.2 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 1.7% | 390 | -18.8% | -0.5 pointsmoved from 4th to 5th | |
| 6, held 6th | 1.7% | 390 | 0% | -0.1 points | |
| 7, held 7th | 0.6% | 140 | 0% | 0 points |
1.
Fitbit58.1%
Held 1st. 13.6K estimated branded searches, +3.1% vs prior month. Share -1.9 points.
2.
Eufy30.8%
Held 2nd. 7.2K estimated branded searches, +18.4% vs prior month. Share +3.1 points.
3.
Amazfit5.5%
Held 3rd. 1.3K estimated branded searches, -1.5% vs prior month. Share -0.4 points.
4.
Garmin1.7%
Moved from 5th to 4th. 400 estimated branded searches, -2.4% vs prior month. Share -0.2 points.
5.
Samsung1.7%
Moved from 4th to 5th. 390 estimated branded searches, -18.8% vs prior month. Share -0.5 points.
6.
Withings1.7%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.
7.
Renpho0.6%
Held 7th. 140 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Amazfit and its closest rivals
Every comparison with Amazfit
9 comparisons
How has branded search demand for Amazfit changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Amazfit in New Zealand rose from 1.1K to 1.3K.
- Across the 12 months ending September 2026, Amazfit’s share of searches among smart scale brands in New Zealand peaked at 7% in January 2026 and was lowest at 4.9% in December 2025.
How did search popularity change for New Zealand smart scale brands in September 2026?
6 changes
In September 2026, Eufy gained share of searches among smart scale brands in New Zealand, from 27.7% to 30.8%.
In September 2026, Fitbit lost share of searches among smart scale brands in New Zealand, from 59.9% to 58.1%.
In September 2026, Samsung lost share of searches among smart scale brands in New Zealand, from 2.2% to 1.7%.
In September 2026, Garmin rose from 5th to 4th among smart scale brands in New Zealand.
Estimated monthly branded searches for Renpho in New Zealand rose 27.3% over 12 measured months, from 110 to 140 in September 2026.
Estimated monthly branded searches for Amazfit in New Zealand rose 24.3% over 12 measured months, from 1K to 1.3K in September 2026.
How are Amazfit’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Amazfit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- amazfit
- amazfit band
- amazfit bip
- amazfit fitness tracker
- amazfit rex
- amazfit smartwatch
- amazfit watch
Do you work for Amazfit? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Amazfit compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Fitness tracker brands | 4th of 7 | 4.8% | Show ranking |
| Smart scale brands | 3rd of 7 | 5.5% | Shown above |
Is Amazfit your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.