Brandwave

Fitbit vs Oura:Which is more popular by branded search in New Zealand?

In August 2026, Fitbit had more branded searches than Oura among smartwatch and fitness tracker brands in New Zealand. Fitbit was estimated to have 21.2K branded searches compared to Oura’s 15.5K, and held an 11.4% Share of Search versus Oura’s 8.3%.

Share of Search among smartwatch and fitness tracker brands in New Zealand in August 2026Which is more popular in search, Fitbit or Oura?
Fitbit11.4%21.2K searches
vs
Oura8.3%15.5K searches
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Which is more popular in search, Fitbit or Oura?

Compare the smartwatches and fitness trackers New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fitbit and Oura among smartwatch and fitness tracker brands in New Zealand, by month

Share of Search by month for Fitbit, Oura. The figures are in the table below the chart.

View monthly share of search table
MonthGarminApple WatchFitbitOuraWHOOPSamsung Galaxy WatchCOROSPolar
Oct 202536.8%35.9%12.1%4.7%4.6%3.4%1.8%0.61%
Nov 202537.1%34.4%11.7%6.5%4.3%3.4%2.1%0.51%
Dec 202534%37.7%11.8%6.5%4.3%3.5%1.8%0.44%
Jan 202638.2%29.8%12.4%7%6.1%3.6%2.3%0.69%
Feb 202637.2%33%11.8%5.7%5.6%3.8%2.2%0.65%
Mar 202640.4%30.4%11.3%5.3%5.1%4.1%2.6%0.84%
Apr 202641%28.2%12%6%5.7%3.5%2.8%0.87%
May 202639.5%26.6%12.9%8%5.8%3.5%2.6%1%
Jun 202634%27.6%12.7%13.5%4.8%4.2%2.2%0.93%
Jul 202636.2%27.9%11.5%10.6%5.9%4.4%2.4%1.2%
Aug 202637.1%31.6%11.4%8.3%5.2%2.9%2.7%0.79%
Sep 2026————————

How has the Fitbit and Oura comparison changed over the last 12 months?

How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026?

  1. In August 2026, Oura lost estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 10.6% to 8.3%.

  2. Fitbit’s estimated Share of Search among smartwatch and fitness tracker brands in New Zealand has lost ground for 3 months in a row, from 12.9% to 11.4% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Fitbit’s and Oura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fitbit

28 branded search terms

  • fitbit
  • fitbit ace 3
  • fitbit band
  • fitbit charge 2
  • fitbit charge 5
  • fitbit charge 6
  • fitbit charge 7
  • fitbit charge4
  • fitbit charger
  • fitbit com
  • fitbit fitness tracker
  • fitbit google
  • fitbit inspire
  • fitbit inspire 2
  • fitbit inspire 3
  • fitbit luxe
  • fitbit near me
  • fitbit nz
  • fitbit online
  • fitbit sense
  • fitbit sense 2
  • fitbit sense 2 smartwatch
  • fitbit smartwatch
  • fitbit versa
  • fitbit versa 2
  • fitbit versa 3
  • fitbit versa 4
  • fitbit watch

Oura

12 branded search terms

  • oura
  • oura 4
  • oura fitness tracker
  • oura near me
  • oura nz
  • oura online
  • oura ring4
  • oura rings
  • oura rings price
  • oura smartwatch
  • oura watch
  • ouraring com

How the Brand Demand Index is measured

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