Fitbit vs Samsung:Which is more popular?
In September 2026, Fitbit had more branded searches than Samsung among sleep tracker brands in New Zealand. Fitbit had about 13,600 branded searches, while Samsung had 390. Fitbit made up 38.2% of all sleep tracker brand searches we track, and Samsung accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about sleep tracker brands, Fitbit appeared in three of the five answers and Samsung in one. Fitbit was mentioned before Samsung in three out of four answers.
Who do people search for more?
Fitbit, about 35 searches for every 1 for Samsung
Who does AI mention more?
Fitbit, mentioned in 3 of 5 answers, Samsung in 1
Who does AI recommend more?
Fitbit, named ahead of Samsung in 3 of 4 answers
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Top sleep tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fitbit was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Fitbit was listed before Samsung in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about sleep tracker brands
5 answers
Asked ChatGPT
“Which sleep tracker brand should I use in New Zealand?”
Asked ChatGPT
“What are the best sleep tracker brands in New Zealand?”
Asked ChatGPT
“What's the best sleep tracker brand in New Zealand for better sleep?”
Searched Google, AI Overview
“best sleep tracker”
Searched Google, AI Overview
“sleep tracking ring”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fitbit or Samsung more popular in search?
This chart shows how often people search Google for Fitbit and Samsung by name. Each line represents a brand's share of searches for all four sleep tracker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Fitbit, Samsung. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Fitbit | WHOOP | Samsung |
|---|---|---|---|---|
| Oct 2025 | 47.9% | 36% | 14.9% | 1.3% |
| Nov 2025 | 47.7% | 36.2% | 14.8% | 1.3% |
| Dec 2025 | 42.5% | 40% | 16.2% | 1.4% |
| Jan 2026 | 41.2% | 38.5% | 19.3% | 1.1% |
| Feb 2026 | 46.5% | 34.9% | 17.6% | 1% |
| Mar 2026 | 50.4% | 32.6% | 15.6% | 1.3% |
| Apr 2026 | 46.7% | 34.3% | 17.7% | 1.2% |
| May 2026 | 43.6% | 39% | 16.5% | 0.94% |
| Jun 2026 | 40.4% | 43.3% | 15.3% | 1.1% |
| Jul 2026 | 41.3% | 38.3% | 19.1% | 1.3% |
| Aug 2026 | 43.5% | 38.7% | 16.4% | 1.4% |
| Sep 2026 | 41.6% | 38.2% | 19.1% | 1.1% |
How has the Fitbit and Samsung comparison changed over the last 12 months?
3 findings
- Fitbit was ahead of Samsung in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among sleep tracker brands in New Zealand moved from 36% to 38.2%, and its estimated monthly branded searches moved from 11.1K to 13.6K.
- Across the 12 months ending September 2026, Samsung’s share of searches among sleep tracker brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand sleep tracker brands in September 2026?
1 change
In September 2026, Fitbit lost share of searches among sleep tracker brands in New Zealand, from 38.7% to 38.2%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Fitbit’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sleep tracker brands
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