Fitbit vs Garmin:Which is more popular?
In September 2026, Garmin had more branded searches than Fitbit among sleep tracker brands in New Zealand. Garmin had about 14,800 branded searches, while Fitbit had 13,600. Garmin made up 41.6% of all sleep tracker brand searches we track, and Fitbit accounted for 38.2%. When we asked ChatGPT and Google AI Overviews about sleep tracker brands, Fitbit and Garmin each appeared in three of the five answers. Garmin was mentioned before Fitbit in two out of three answers that named either.
Who do people search for more?
Garmin, about 9% more searches than Fitbit
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Garmin, named ahead of Fitbit in 2 of 3 answers
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Top sleep tracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fitbit and Garmin were each mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Garmin was listed before Fitbit in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about sleep tracker brands
5 answers
Asked ChatGPT
“Which sleep tracker brand should I use in New Zealand?”
Asked ChatGPT
“What are the best sleep tracker brands in New Zealand?”
Asked ChatGPT
“What's the best sleep tracker brand in New Zealand for better sleep?”
Searched Google, AI Overview
“best sleep tracker”
Searched Google, AI Overview
“sleep tracking ring”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fitbit or Garmin more popular in search?
This chart shows how often people search Google for Fitbit and Garmin by name. Each line represents a brand's share of searches for all four sleep tracker brands we track, month by month, from searches in New Zealand.
Share of searches by month for Garmin, Fitbit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Garmin | Fitbit | WHOOP | Samsung |
|---|---|---|---|---|
| Oct 2025 | 47.9% | 36% | 14.9% | 1.3% |
| Nov 2025 | 47.7% | 36.2% | 14.8% | 1.3% |
| Dec 2025 | 42.5% | 40% | 16.2% | 1.4% |
| Jan 2026 | 41.2% | 38.5% | 19.3% | 1.1% |
| Feb 2026 | 46.5% | 34.9% | 17.6% | 1% |
| Mar 2026 | 50.4% | 32.6% | 15.6% | 1.3% |
| Apr 2026 | 46.7% | 34.3% | 17.7% | 1.2% |
| May 2026 | 43.6% | 39% | 16.5% | 0.94% |
| Jun 2026 | 40.4% | 43.3% | 15.3% | 1.1% |
| Jul 2026 | 41.3% | 38.3% | 19.1% | 1.3% |
| Aug 2026 | 43.5% | 38.7% | 16.4% | 1.4% |
| Sep 2026 | 41.6% | 38.2% | 19.1% | 1.1% |
How has the Fitbit and Garmin comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Fitbit took it in June 2026, Garmin took it in July 2026.
- Across the 12 months ending September 2026, Fitbit’s share of searches among sleep tracker brands in New Zealand moved from 36% to 38.2%, and its estimated monthly branded searches moved from 11.1K to 13.6K.
- Across the 12 months ending September 2026, Garmin’s share of searches among sleep tracker brands in New Zealand moved from 47.9% to 41.6%, and its estimated monthly branded searches held steady at 14.8K.
How did search popularity change for New Zealand sleep tracker brands in September 2026?
2 changes
In September 2026, Garmin lost share of searches among sleep tracker brands in New Zealand, from 43.5% to 41.6%.
In September 2026, Fitbit lost share of searches among sleep tracker brands in New Zealand, from 38.7% to 38.2%.
How are branded searches counted?
10 search terms
Brandwave collects information about searches that people make online using Fitbit’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sleep tracker brands
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