Brandwave

How popular isSamsung?

In September 2026, people searched for Samsung by name about 14,100 times in New Zealand, about the same as the previous year. These searches made up 1.1% of all New Zealand sleep tracker brand searches, placing Samsung fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about sleep tracker brands, Samsung appeared in one of the five answers and was the fourth most recommended of the four.

Search and AI answers in September 2026

Samsung is the fourth most searched of 4 competitors and the fourth most recommended in AI answers.

  1. GarminShare of searches 41.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. FitbitShare of searches 38.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. WHOOPShare of searches 19.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  4. SamsungShare of searches 1.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
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Top sleep tracker brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Samsung was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Samsung is the fourth most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Garmin1st
  2. Fitbit2nd
  3. WHOOP3rd
  4. Samsung4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Garmin3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fitbit3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • WHOOP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Samsung1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about sleep tracker brands

5 answers

  • Asked ChatGPT

    “Which sleep tracker brand should I use in New Zealand?”

    1. 1Garmin
    2. 2Fitbit

  • Asked ChatGPT

    “What are the best sleep tracker brands in New Zealand?”

    1. 1Garmin
    2. 2Fitbit
    3. 3WHOOP

  • Asked ChatGPT

    “What's the best sleep tracker brand in New Zealand for better sleep?”

    1. 1Fitbit
    2. 2Garmin

  • Searched Google, AI Overview

    “best sleep tracker”

    1. 1WHOOP
    2. 2Samsung

  • Searched Google, AI Overview

    “sleep tracking ring”

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which sleep tracker brands compete with Samsung?

    Samsung against sleep tracker brands in New Zealand, by month

    Share of searches by month for Garmin, Fitbit, WHOOP, Samsung. The figures are in the table below the chart.

    View monthly share of searches table
    MonthGarminFitbitWHOOPSamsung
    Oct 202547.9%36%14.9%1.3%
    Nov 202547.7%36.2%14.8%1.3%
    Dec 202542.5%40%16.2%1.4%
    Jan 202641.2%38.5%19.3%1.1%
    Feb 202646.5%34.9%17.6%1%
    Mar 202650.4%32.6%15.6%1.3%
    Apr 202646.7%34.3%17.7%1.2%
    May 202643.6%39%16.5%0.94%
    Jun 202640.4%43.3%15.3%1.1%
    Jul 202641.3%38.3%19.1%1.3%
    Aug 202643.5%38.7%16.4%1.4%
    Sep 202641.6%38.2%19.1%1.1%

    1. 1.Garmin

      41.6%

      Held 1st. 14.8K estimated branded searches, 0% vs prior month. Share -1.9 points.

    2. 2.Fitbit

      38.2%

      Held 2nd. 13.6K estimated branded searches, +3.1% vs prior month. Share -0.5 points.

    3. 3.WHOOP

      19.1%

      Held 3rd. 6.8K estimated branded searches, +21.6% vs prior month. Share +2.7 points.

    4. 4.Samsung

      1.1%

      Held 4th. 390 estimated branded searches, -18.8% vs prior month. Share -0.3 points.

    Compare popularity between Samsung and its closest rivals

    Every comparison with Samsung

    64 comparisons

    How has branded search demand for Samsung changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Samsung in New Zealand held steady at 14.1K.
    • Across the 12 months ending September 2026, Samsung’s share of searches among sleep tracker brands in New Zealand held steady, from 1.3% to 1.1%.

    How did search popularity change for New Zealand sleep tracker brands in September 2026?

    3 changes

    1. In September 2026, WHOOP gained share of searches among sleep tracker brands in New Zealand, from 16.4% to 19.1%.

    2. In September 2026, Garmin lost share of searches among sleep tracker brands in New Zealand, from 43.5% to 41.6%.

    3. In September 2026, Fitbit lost share of searches among sleep tracker brands in New Zealand, from 38.7% to 38.2%.

    How are Samsung’s branded searches counted?

    17 search terms

    Brandwave collects information about searches that people make online using Samsung’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • monitor samsung gaming
    • samsung 4k monitor
    • samsung bespoke jet
    • samsung curved monitor
    • samsung dishdrawer
    • samsung dishwasher
    • samsung dryer
    • samsung fridge
    • samsung fridge freezer
    • samsung monitor
    • samsung odyssey
    • samsung oled tv
    • samsung oven
    • samsung stick vacuum
    • samsung tv
    • samsung washer dryer
    • samsung washing machine

    How the Brand Demand Index is measured

    Who owns Samsung?

    Samsung is owned by Samsung. Brandwave also tracks Samsung Galaxy Ring, Samsung Galaxy, Samsung Galaxy Tab, Samsung Galaxy Watch and Samsung SSD, owned by the same company, in New Zealand.

    Do you work for Samsung? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Samsung compete?

    Samsung is ranked in 40 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Bluetooth headphones brands8th of 80.24%Show ranking
    Bluetooth earbuds brands6th of 60.26%Show ranking
    Earphones brands5th of 60.26%Show ranking
    Home appliance brands5th of 117.8%Show ranking
    Home cinema brands5th of 80.52%Show ranking
    Soundbar brands4th of 70.68%Show ranking
    Cordless vacuum brands6th of 80.79%Show ranking
    Soundbar with subwoofer brands5th of 60.81%Show ranking
    TV brands3rd of 811.5%Show ranking
    Stick vacuum brands5th of 81.3%Show ranking
    Sleep tracker brands4th of 41.1%Shown above
    Gas cooktop brands6th of 91.2%Show ranking
    Double wall oven brands5th of 81.2%Show ranking
    Washing machine brands4th of 62.3%Show ranking
    Surround sound system brands4th of 81.3%Show ranking
    Fridge brands5th of 84.3%Show ranking
    Clothes dryer brands6th of 71.4%Show ranking
    Induction oven brands5th of 71.4%Show ranking
    Front load washer brands5th of 61.4%Show ranking
    Induction stove brands4th of 61.4%Show ranking
    Counter depth refrigerator brands3rd of 51.4%Show ranking
    Dishwasher brands6th of 71.5%Show ranking
    Slimline dishwasher brands5th of 61.6%Show ranking
    Induction hob brands4th of 41.6%Show ranking
    Condenser tumble dryer brands4th of 51.6%Show ranking
    Refrigerator double door brands4th of 61.6%Show ranking
    Smart scale brands5th of 71.7%Show ranking
    Gas stove brands4th of 61.7%Show ranking
    Laser printer brands4th of 52.5%Show ranking
    Flash drive brands2nd of 32.8%Show ranking
    Computer monitor brands2nd of 616.3%Show ranking
    Freestanding gas range brands4th of 64%Show ranking
    Clothes steamer brands4th of 54.4%Show ranking
    Portable charger brands4th of 75.6%Show ranking
    Deep freezer brands4th of 56.7%Show ranking
    Portable projector brands4th of 58.9%Show ranking
    Short throw projector brands3rd of 510.8%Show ranking
    Microwave oven brands3rd of 614.6%Show ranking
    Hard drive brands2nd of 336.1%Show ranking
    Curved monitor brands1st of 546.4%Show ranking
    Creator with pink hair and a pink jacket

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