Brandwave

Garmin vs Withings:Which is more popular?

In September 2026, Garmin and Withings were level in searches among smart scale brands in New Zealand, with an estimated 400 versus 390 branded searches, at 1.7% of the total each. When we asked ChatGPT and Google AI Overviews about smart scale brands, Withings appeared in all five answers and Garmin in four. Withings was mentioned before Garmin in every answer.

Among smart scale brands in New Zealand in September 2026

Who do people search for more?

Garmin and Withings are searched for about as often as each other.

Garmin 400 searchesWithings 390 searches

Who does AI mention more?

Withings, mentioned in every answer we collected

Withings in 5 of 5Garmin in 4 of 5

Who does AI recommend more?

Withings, named ahead of Garmin in every answer

Withings first in 4Garmin never first

Follow Garmin vs Withings and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top smart scale brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Withings appeared in all five answers. Garmin was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Withings was listed before Garmin in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Withings1st
  2. Garmin2nd
  3. Renpho3rd
  4. Eufy4th
  5. Fitbit–
  6. Amazfit–
  7. Samsung–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Withings5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Renpho3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fitbit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Amazfit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart scale brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Garmin or Withings more popular in search?

This chart shows how often people search Google for Garmin and Withings by name. Each line represents a brand's share of searches for all seven smart scale brands we track, month by month, from searches in New Zealand.

Garmin and Withings among smart scale brands in New Zealand, by month

Share of searches by month for Garmin, Withings. The figures are in the table below the chart.

View monthly share of searches table
MonthFitbitEufyAmazfitGarminSamsungWithingsRenpho
Oct 202556.7%31.8%5.2%1.8%2%2%0.56%
Nov 202557.5%31.6%5.1%1.4%2%2%0.46%
Dec 202558.1%30.8%4.9%1.4%2%2%0.87%
Jan 202658.9%27%7%2.1%1.7%2.5%0.72%
Feb 202657.1%30.3%6.6%1.7%1.6%2%0.57%
Mar 202652.3%34.6%6.4%1.5%2.1%2.6%0.49%
Apr 202655.5%32.2%6.1%1.7%2%2%0.56%
May 202659.6%29%5.9%1.5%1.4%1.8%0.77%
Jun 202660%28.7%6.1%1.5%1.5%1.8%0.51%
Jul 202655.5%31.6%6.3%2%1.9%1.9%0.69%
Aug 202659.9%27.7%5.9%1.9%2.2%1.8%0.64%
Sep 202658.1%30.8%5.5%1.7%1.7%1.7%0.6%

How has the Garmin and Withings comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Garmin took it in July 2026.
  • Across the 12 months ending September 2026, Garmin’s share of searches among smart scale brands in New Zealand moved from 1.8% to 1.7%, and its estimated monthly branded searches moved from 350 to 400.
  • Across the 12 months ending September 2026, Withings’ share of searches among smart scale brands in New Zealand moved from 2% to 1.7%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for New Zealand smart scale brands in September 2026?

1 change
  1. In September 2026, Garmin rose from 5th to 4th among smart scale brands in New Zealand.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Garmin’s and Withings’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Garmin

2 branded search terms

  • garmin index scale
  • garmin scale

Withings

1 branded search term

  • withings

How the Brand Demand Index is measured

Other head-to-heads among smart scale brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.