Brandwave

COROS vs Garmin:Which is more popular by branded search in New Zealand?

In August 2026, Garmin had more branded searches than COROS among smartwatch and fitness tracker brands in New Zealand. Garmin was estimated to have 69.3K branded searches compared to COROS’s 5K, and held a 37.1% Share of Search versus COROS’s 2.7%.

Share of Search among smartwatch and fitness tracker brands in New Zealand in August 2026Which is more popular in search, COROS or Garmin?
COROS2.7%5K searches
vs
Garmin37.1%69.3K searches
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Which is more popular in search, COROS or Garmin?

Compare the smartwatches and fitness trackers New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

COROS and Garmin among smartwatch and fitness tracker brands in New Zealand, by month

Share of Search by month for Garmin, COROS. The figures are in the table below the chart.

View monthly share of search table
MonthGarminApple WatchFitbitOuraWHOOPSamsung Galaxy WatchCOROSPolar
Oct 202536.8%35.9%12.1%4.7%4.6%3.4%1.8%0.61%
Nov 202537.1%34.4%11.7%6.5%4.3%3.4%2.1%0.51%
Dec 202534%37.7%11.8%6.5%4.3%3.5%1.8%0.44%
Jan 202638.2%29.8%12.4%7%6.1%3.6%2.3%0.69%
Feb 202637.2%33%11.8%5.7%5.6%3.8%2.2%0.65%
Mar 202640.4%30.4%11.3%5.3%5.1%4.1%2.6%0.84%
Apr 202641%28.2%12%6%5.7%3.5%2.8%0.87%
May 202639.5%26.6%12.9%8%5.8%3.5%2.6%1%
Jun 202634%27.6%12.7%13.5%4.8%4.2%2.2%0.93%
Jul 202636.2%27.9%11.5%10.6%5.9%4.4%2.4%1.2%
Aug 202637.1%31.6%11.4%8.3%5.2%2.9%2.7%0.79%
Sep 2026————————

How has the COROS and Garmin comparison changed over the last 12 months?

How did search popularity change for New Zealand smartwatch and fitness tracker brands in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among smartwatch and fitness tracker brands in New Zealand, from 36.2% to 37.1%.

  2. Estimated monthly branded searches for COROS in New Zealand rose 64.9% over 11 measured months, from 3K to 5K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using COROS’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

COROS

19 branded search terms

  • coros
  • coros apex
  • coros apex2
  • coros apex2 pro
  • coros bike computer
  • coros com
  • coros fitness tracker
  • coros near me
  • coros new zealand
  • coros nz
  • coros online
  • coros pace
  • coros pace 4
  • coros pace pro
  • coros pace2
  • coros smartwatch
  • coros vertix
  • coros vertix 2
  • coros watch

Garmin

31 branded search terms

  • garmin
  • garmin alpha
  • garmin alpha tracking collars
  • garmin com
  • garmin connect
  • garmin dog collar
  • garmin dog tracker
  • garmin fenix
  • garmin fenix 7
  • garmin fenix 8
  • garmin fitness tracker
  • garmin forerunner
  • garmin forerunner 255
  • garmin forerunner 265
  • garmin forerunner 55
  • garmin hr monitor
  • garmin inreach
  • garmin instinct
  • garmin instinct 2
  • garmin instinct 3
  • garmin near me
  • garmin new zealand
  • garmin nz
  • garmin online
  • garmin smartwatch
  • garmin venu
  • garmin venu 3
  • garmin venu 4
  • garmin vivoactive
  • garmin vivoactive 5
  • garmin watch

How the Brand Demand Index is measured

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