Brandwave

Apple AirTag vs Garmin:Which is more popular by branded search in New Zealand?

In August 2026, Garmin had more branded searches than Apple AirTag among pet GPS tracker brands in New Zealand. Garmin was estimated to have 69.3K branded searches compared to Apple AirTag’s 11.6K, and held an 83.3% Share of Search versus Apple AirTag’s 14%.

Share of Search among pet GPS tracker brands in New Zealand in August 2026Which is more popular in search, Apple AirTag or Garmin?
Apple AirTag14%11.6K searches
vs
Garmin83.3%69.3K searches
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Which is more popular in search, Apple AirTag or Garmin?

Compare the dog and cat GPS tracker brands New Zealand pet owners use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Apple AirTag and Garmin among pet GPS tracker brands in New Zealand, by month

Share of Search by month for Garmin, Apple AirTag. The figures are in the table below the chart.

View monthly share of search table
MonthGarminApple AirTagTractiveFi
Oct 202586.4%11.7%1.8%0.06%
Nov 202584.1%14.1%1.8%0.05%
Dec 202584.2%13.7%2%0.07%
Jan 202684.1%13.9%1.9%0.07%
Feb 202685.6%11.7%2.6%0.08%
Mar 202684.6%12.3%3%0.08%
Apr 202685%11.7%3.2%0.05%
May 202683.2%13.7%3.1%0.07%
Jun 202678.3%18.3%3.4%0.07%
Jul 202679.3%17.4%3.2%0.05%
Aug 202683.3%14%2.7%0.04%
Sep 2026————

How has the Apple AirTag and Garmin comparison changed over the last 12 months?

How did search popularity change for New Zealand pet GPS tracker brands in August 2026?

  1. In August 2026, Garmin gained estimated Share of Search among pet GPS tracker brands in New Zealand, from 79.3% to 83.3%.

  2. In August 2026, Apple AirTag lost estimated Share of Search among pet GPS tracker brands in New Zealand, from 17.4% to 14%.

How each brand is measured

Brandwave collects information about searches that people make online using Apple AirTag’s and Garmin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Apple AirTag

24 branded search terms

  • airtag
  • airtag 2 pack
  • airtag 4 pack
  • airtag apple
  • airtag price
  • apple airtag
  • apple airtag 1 pack
  • apple airtag 2 pack
  • apple airtag 4 pack
  • apple airtag bluetooth tracker
  • apple airtag cat tracker
  • apple airtag dog tracker
  • apple airtag for keys
  • apple airtag gps tracker
  • apple airtag near me
  • apple airtag new zealand
  • apple airtag nz
  • apple airtag online
  • apple airtag price
  • apple airtag tracker
  • appleairtag
  • buy airtag
  • buy apple airtag
  • new airtag

Garmin

31 branded search terms

  • garmin
  • garmin alpha
  • garmin alpha tracking collars
  • garmin com
  • garmin connect
  • garmin dog collar
  • garmin dog tracker
  • garmin fenix
  • garmin fenix 7
  • garmin fenix 8
  • garmin fitness tracker
  • garmin forerunner
  • garmin forerunner 255
  • garmin forerunner 265
  • garmin forerunner 55
  • garmin hr monitor
  • garmin inreach
  • garmin instinct
  • garmin instinct 2
  • garmin instinct 3
  • garmin near me
  • garmin new zealand
  • garmin nz
  • garmin online
  • garmin smartwatch
  • garmin venu
  • garmin venu 3
  • garmin venu 4
  • garmin vivoactive
  • garmin vivoactive 5
  • garmin watch

How the Brand Demand Index is measured

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