Brandwave

How popular isSuunto?

In September 2026, people searched for Suunto by name about 720 times in New Zealand, about the same as the previous year. These searches made up 72% of all New Zealand dive computer brand searches, placing Suunto first out of six brands. When we asked both ChatGPT and Google AI Overviews about dive computer brands, Suunto appeared in all answers and was the third most recommended of the six.

Search and AI answers in September 2026

Suunto is the most searched of 6 competitors and the third most recommended in AI answers.

  1. SuuntoShare of searches 72%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. GarminShare of searches 9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  3. ScubaproShare of searches 8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CressiShare of searches 7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MaresShare of searches 2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

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Top dive computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Suunto appeared in all five answers. Suunto is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shearwater1st
  2. Garmin2nd
  3. Suunto3rd
  4. Mares4th
  5. Scubapro–
  6. Cressi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Suunto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mares3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scubapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dive computer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which dive computer brands compete with Suunto?

Suunto against dive computer brands in New Zealand, by month

Share of searches by month for Suunto, Garmin, Scubapro, Cressi, Mares, Shearwater. The figures are in the table below the chart.

View monthly share of searches table
MonthSuuntoGarminScubaproCressiMaresShearwater
Oct 202564.3%12.5%7.1%9.8%2.7%3.6%
Nov 202556.3%16.4%7.8%13.3%3.1%3.1%
Dec 202549.6%17.6%10.1%14.3%4.2%4.2%
Jan 202652.2%15.2%10.9%15.2%2.9%3.6%
Feb 202659%14%8%11%4%4%
Mar 202663.4%15.1%8.6%7.5%2.2%3.2%
Apr 202663.4%15.1%8.6%5.4%2.2%5.4%
May 202665.6%10%10%7.8%2.2%4.4%
Jun 202662.8%11.7%10.6%7.4%2.1%5.3%
Jul 202663.2%11.8%10.5%6.6%3.9%3.9%
Aug 202662.8%11.7%8.5%9.6%3.2%4.3%
Sep 202672%9%8%7%2%2%

  1. 1.Suunto

    72%

    Held 1st. 720 estimated branded searches, +22% vs prior month. Share +9.2 points.

  2. 2.Garmin

    9%

    Held 2nd. 90 estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  3. 3.Scubapro

    8%

    Moved from 4th to 3rd. 80 estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Cressi

    7%

    Moved from 3rd to 4th. 70 estimated branded searches, -22.2% vs prior month. Share -2.6 points.

  5. 5.Mares

    2%

    Moved from 6th to 5th. 20 estimated branded searches, -33.3% vs prior month. Share -1.2 points.

  6. 6.Shearwater

    2%

    Moved from 5th to 6th. 20 estimated branded searches, -50% vs prior month. Share -2.3 points.

Compare popularity between Suunto and its closest rivals

Every comparison with Suunto

3 comparisons

How has branded search demand for Suunto changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Suunto in New Zealand held steady at 720.
  • Across the 12 months ending September 2026, Suunto’s share of searches among dive computer brands in New Zealand increased from 64.3% to 72%.
  • Across the 12 months ending September 2026, Suunto’s share of searches among dive computer brands in New Zealand peaked at 72% in September 2026 and was lowest at 49.6% in December 2025.

How did search popularity change for New Zealand dive computer brands in September 2026?

6 changes

  1. In September 2026, Suunto gained share of searches among dive computer brands in New Zealand, from 62.8% to 72%.

  2. In September 2026, Garmin lost share of searches among dive computer brands in New Zealand, from 11.7% to 9%.

  3. In September 2026, Cressi lost share of searches among dive computer brands in New Zealand, from 9.6% to 7%.

  4. In September 2026, Shearwater lost share of searches among dive computer brands in New Zealand, from 4.3% to 2%.

  5. In September 2026, Mares lost share of searches among dive computer brands in New Zealand, from 3.2% to 2%.

  6. In September 2026, Scubapro lost share of searches among dive computer brands in New Zealand, from 8.5% to 8%.

How are Suunto’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Suunto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • suunto

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How the Brand Demand Index is measured

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