Brandwave

Cressi vs Suunto:Which is more popular?

In September 2026, Suunto had more branded searches than Cressi among dive computer brands in New Zealand. Suunto had about 720 branded searches, while Cressi had 70. Suunto made up 72% of all dive computer brand searches we track, and Cressi accounted for 7%. When we asked ChatGPT and Google AI Overviews about dive computer brands, Suunto appeared in all five answers and Cressi in none.

Among dive computer brands in New Zealand in September 2026

Who do people search for more?

Suunto, about 10 searches for every 1 for Cressi

Suunto 720 searchesCressi 70 searches

Who does AI mention more?

Suunto, mentioned in every answer we collected

Suunto in 5 of 5Cressi in 0 of 5

Who does AI recommend more?

Suunto, the only one of the two named

Suunto first in 4Cressi never named

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Top dive computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Suunto appeared in all five answers. Cressi did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shearwater1st
  2. Garmin2nd
  3. Suunto3rd
  4. Mares4th
  5. Scubapro–
  6. Cressi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Suunto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mares3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scubapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dive computer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Cressi or Suunto more popular in search?

This chart shows how often people search Google for Cressi and Suunto by name. Each line represents a brand's share of searches for all six dive computer brands we track, month by month, from searches in New Zealand.

Cressi and Suunto among dive computer brands in New Zealand, by month

Share of searches by month for Suunto, Cressi. The figures are in the table below the chart.

View monthly share of searches table
MonthSuuntoGarminScubaproCressiMaresShearwater
Oct 202564.3%12.5%7.1%9.8%2.7%3.6%
Nov 202556.3%16.4%7.8%13.3%3.1%3.1%
Dec 202549.6%17.6%10.1%14.3%4.2%4.2%
Jan 202652.2%15.2%10.9%15.2%2.9%3.6%
Feb 202659%14%8%11%4%4%
Mar 202663.4%15.1%8.6%7.5%2.2%3.2%
Apr 202663.4%15.1%8.6%5.4%2.2%5.4%
May 202665.6%10%10%7.8%2.2%4.4%
Jun 202662.8%11.7%10.6%7.4%2.1%5.3%
Jul 202663.2%11.8%10.5%6.6%3.9%3.9%
Aug 202662.8%11.7%8.5%9.6%3.2%4.3%
Sep 202672%9%8%7%2%2%

How has the Cressi and Suunto comparison changed over the last 12 months?

3 findings
  • Suunto was ahead of Cressi in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Cressi’s share of searches among dive computer brands in New Zealand moved from 9.8% to 7%, and its estimated monthly branded searches moved from 110 to 70.
  • Across the 12 months ending September 2026, Suunto’s share of searches among dive computer brands in New Zealand moved from 64.3% to 72%, and its estimated monthly branded searches held steady at 720.

How did search popularity change for New Zealand dive computer brands in September 2026?

2 changes
  1. In September 2026, Suunto gained share of searches among dive computer brands in New Zealand, from 62.8% to 72%.

  2. In September 2026, Cressi lost share of searches among dive computer brands in New Zealand, from 9.6% to 7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Cressi’s and Suunto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Cressi

1 branded search term

  • cressi

Suunto

1 branded search term

  • suunto

How the Brand Demand Index is measured

Other head-to-heads among dive computer brands

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