Brandwave

Mares vs Suunto:Which is more popular?

In September 2026, Suunto had more branded searches than Mares among dive computer brands in New Zealand. Suunto had about 720 branded searches, while Mares had 20. Suunto made up 72% of all dive computer brand searches we track, and Mares accounted for 2%. When we asked ChatGPT and Google AI Overviews about dive computer brands, Suunto appeared in all five answers and Mares in three. Suunto was mentioned before Mares in every answer.

Among dive computer brands in New Zealand in September 2026

Who do people search for more?

Suunto, about 36 searches for every 1 for Mares

Suunto 720 searchesMares 20 searches

Who does AI mention more?

Suunto, mentioned in every answer we collected

Suunto in 5 of 5Mares in 3 of 5

Who does AI recommend more?

Suunto, named ahead of Mares in every answer

Suunto first in 4Mares never first

Follow Mares vs Suunto and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top dive computer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Suunto appeared in all five answers. Mares was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Suunto was listed before Mares in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shearwater1st
  2. Garmin2nd
  3. Suunto3rd
  4. Mares4th
  5. Scubapro–
  6. Cressi–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Suunto5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shearwater5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Garmin4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mares3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Scubapro0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Cressi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dive computer brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Mares or Suunto more popular in search?

This chart shows how often people search Google for Mares and Suunto by name. Each line represents a brand's share of searches for all six dive computer brands we track, month by month, from searches in New Zealand.

Mares and Suunto among dive computer brands in New Zealand, by month

Share of searches by month for Suunto, Mares. The figures are in the table below the chart.

View monthly share of searches table
MonthSuuntoGarminScubaproCressiMaresShearwater
Oct 202564.3%12.5%7.1%9.8%2.7%3.6%
Nov 202556.3%16.4%7.8%13.3%3.1%3.1%
Dec 202549.6%17.6%10.1%14.3%4.2%4.2%
Jan 202652.2%15.2%10.9%15.2%2.9%3.6%
Feb 202659%14%8%11%4%4%
Mar 202663.4%15.1%8.6%7.5%2.2%3.2%
Apr 202663.4%15.1%8.6%5.4%2.2%5.4%
May 202665.6%10%10%7.8%2.2%4.4%
Jun 202662.8%11.7%10.6%7.4%2.1%5.3%
Jul 202663.2%11.8%10.5%6.6%3.9%3.9%
Aug 202662.8%11.7%8.5%9.6%3.2%4.3%
Sep 202672%9%8%7%2%2%

How has the Mares and Suunto comparison changed over the last 12 months?

3 findings
  • Suunto was ahead of Mares in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Mares’ share of searches among dive computer brands in New Zealand moved from 2.7% to 2%, and its estimated monthly branded searches moved from 30 to 20.
  • Across the 12 months ending September 2026, Suunto’s share of searches among dive computer brands in New Zealand moved from 64.3% to 72%, and its estimated monthly branded searches held steady at 720.

How did search popularity change for New Zealand dive computer brands in September 2026?

2 changes
  1. In September 2026, Suunto gained share of searches among dive computer brands in New Zealand, from 62.8% to 72%.

  2. In September 2026, Mares lost share of searches among dive computer brands in New Zealand, from 3.2% to 2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Mares’ and Suunto’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mares

2 branded search terms

  • mares dive computer
  • mares dive gear

Suunto

1 branded search term

  • suunto

How the Brand Demand Index is measured

Other head-to-heads among dive computer brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.