Fitbit vs Oura:Which is more popular by branded search in New Zealand?
In August 2026, Fitbit had more branded searches than Oura among fitness tracker brands in New Zealand. Fitbit was estimated to have 21.2K branded searches compared to Oura’s 15.5K, and held a 42.4% Share of Search versus Oura’s 31.1%.
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Which is more popular in search, Fitbit or Oura?
Compare the fitness tracker and smart ring brands New Zealanders wear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fitbit, Oura. The figures are in the table below the chart.
View monthly share of search table
| Month | Fitbit | Oura | WHOOP | Amazfit | Polar |
|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 20.4% | 19.8% | 5.1% | 2.6% |
| Nov 2025 | 48.6% | 27% | 17.9% | 4.5% | 2.1% |
| Dec 2025 | 49.1% | 27.2% | 17.9% | 3.9% | 1.8% |
| Jan 2026 | 45.1% | 25.4% | 22.2% | 4.8% | 2.5% |
| Feb 2026 | 46.8% | 22.7% | 22.5% | 5.4% | 2.6% |
| Mar 2026 | 47.2% | 22.2% | 21.5% | 5.6% | 3.5% |
| Apr 2026 | 46.3% | 23% | 22% | 5.3% | 3.4% |
| May 2026 | 44.6% | 27.6% | 20% | 4.3% | 3.5% |
| Jun 2026 | 37.9% | 40.3% | 14.4% | 4.6% | 2.8% |
| Jul 2026 | 37.8% | 34.8% | 19.4% | 4.1% | 3.8% |
| Aug 2026 | 42.4% | 31.1% | 19.4% | 4.2% | 3% |
| Sep 2026 | — | — | — | — | — |
How has the Fitbit and Oura comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Oura took it in June 2026, Fitbit took it in July 2026.
- Across the 11 months ending August 2026, Fitbit’s estimated Share of Search among fitness tracker brands in New Zealand moved from 52.1% to 42.4%, and its estimated monthly branded searches moved from 20.3K to 21.2K.
- Across the 11 months ending August 2026, Oura’s estimated Share of Search among fitness tracker brands in New Zealand moved from 20.4% to 31.1%, and its estimated monthly branded searches moved from 7.9K to 15.5K.
How did search popularity change for New Zealand fitness tracker brands in August 2026?
2 changes
In August 2026, Fitbit gained estimated Share of Search among fitness tracker brands in New Zealand, from 37.8% to 42.4%.
In August 2026, Oura lost estimated Share of Search among fitness tracker brands in New Zealand, from 34.8% to 31.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Fitbit’s and Oura’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fitbit
28 branded search terms
- fitbit
- fitbit ace 3
- fitbit band
- fitbit charge 2
- fitbit charge 5
- fitbit charge 6
- fitbit charge 7
- fitbit charge4
- fitbit charger
- fitbit com
- fitbit fitness tracker
- fitbit google
- fitbit inspire
- fitbit inspire 2
- fitbit inspire 3
- fitbit luxe
- fitbit near me
- fitbit nz
- fitbit online
- fitbit sense
- fitbit sense 2
- fitbit sense 2 smartwatch
- fitbit smartwatch
- fitbit versa
- fitbit versa 2
- fitbit versa 3
- fitbit versa 4
- fitbit watch
Oura
12 branded search terms
- oura
- oura 4
- oura fitness tracker
- oura near me
- oura nz
- oura online
- oura ring4
- oura rings
- oura rings price
- oura smartwatch
- oura watch
- ouraring com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.