BenQ vs Samsung:Which is more popular in New Zealand?
In October 2026, Samsung had more branded searches than BenQ among projector brands in New Zealand. Samsung had about 590 branded searches, while BenQ had 170. Samsung made up 17.9% of all projector brand searches we track, and BenQ accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about projector brands, BenQ appeared in all five answers and Samsung in none.
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Top projector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BenQ appeared in all five answers. Samsung did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BenQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
XGIMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Epson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ViewSonic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optoma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nebula by Anker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about projector brands
5 answers
Asked ChatGPT
“Which projector brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best projector brands in New Zealand?”
Asked ChatGPT
“What's the best projector brand in New Zealand for movie nights?”
Searched Google, AI Overview
“portable projector”
Searched Google, AI Overview
“4k projector nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BenQ or Samsung more popular in search?
This chart shows how often people search Google for BenQ and Samsung by name. Each line represents a brand's share of searches for all seven projector brands we track, month by month, from searches in New Zealand.
Share of searches by month for Samsung, BenQ. The figures are in the table below the chart.
View monthly share of searches table
| Month | XGIMI | Nebula by Anker | Samsung | Epson | BenQ | Optoma | ViewSonic |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 36.7% | 21.8% | 21.8% | 9.7% | 6.4% | 2.1% | 1.5% |
| Dec 2025 | 27.4% | 25.5% | 23.2% | 15.5% | 4.5% | 2.3% | 1.6% |
| Jan 2026 | 26.4% | 22.4% | 29.3% | 13% | 4.5% | 1.6% | 2.8% |
| Feb 2026 | 30.9% | 24.7% | 20.1% | 13.4% | 7.2% | 2.1% | 1.5% |
| Mar 2026 | 26.2% | 25.6% | 24.6% | 13.3% | 5.6% | 2.1% | 2.6% |
| Apr 2026 | 28.1% | 25.4% | 23% | 12.5% | 5.5% | 2.7% | 2.7% |
| May 2026 | 36.5% | 18.5% | 22.7% | 12.3% | 5.4% | 1.9% | 2.7% |
| Jun 2026 | 34.4% | 17.6% | 21.6% | 14.3% | 6.2% | 2.6% | 3.3% |
| Jul 2026 | 40.7% | 19.8% | 19.8% | 10.7% | 5.8% | 1.4% | 1.9% |
| Aug 2026 | 36.4% | 20% | 21.1% | 13.9% | 5% | 1.8% | 1.8% |
| Sep 2026 | 38.5% | 19.4% | 20.5% | 13.5% | 3.8% | 1.7% | 2.4% |
| Oct 2026 | 33.3% | 24.8% | 17.9% | 14.5% | 5.2% | 2.1% | 2.1% |
How has branded search for BenQ and Samsung changed in New Zealand over the last 12 months?
3 findings
- Samsung was ahead of BenQ in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, BenQ’s share of searches among projector brands in New Zealand moved from 6.4% to 5.2%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 12 months ending October 2026, Samsung’s share of searches among projector brands in New Zealand moved from 21.8% to 17.9%, and its estimated monthly branded searches moved from 720 to 590.
How did search popularity change for New Zealand projector brands in October 2026?
3 changes
In October 2026, Nebula by Anker overtook Samsung to rank 2nd among projector brands in New Zealand, with 24.8% of the searches.
In October 2026, BenQ gained share of searches among projector brands in New Zealand, from 3.8% to 5.2%.
In October 2026, Samsung lost share of searches among projector brands in New Zealand, from 20.5% to 17.9%.
How are BenQ’s and Samsung’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BenQ’s and Samsung’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among projector brands
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