BenQ vs XGIMI:Which is more popular in New Zealand?
In October 2026, XGIMI had more branded searches than BenQ among projector brands in New Zealand. XGIMI had about 1,100 branded searches, while BenQ had 170. XGIMI made up 33.3% of all projector brand searches we track, and BenQ accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about projector brands, BenQ appeared in all five answers and XGIMI in four. BenQ was mentioned before XGIMI in every answer.
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Top projector brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, BenQ appeared in all five answers. XGIMI was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. BenQ was listed before XGIMI in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
BenQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
XGIMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Epson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
ViewSonic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Optoma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nebula by Anker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about projector brands
5 answers
Asked ChatGPT
“Which projector brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best projector brands in New Zealand?”
Asked ChatGPT
“What's the best projector brand in New Zealand for movie nights?”
Searched Google, AI Overview
“portable projector”
Searched Google, AI Overview
“4k projector nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is BenQ or XGIMI more popular in search?
This chart shows how often people search Google for BenQ and XGIMI by name. Each line represents a brand's share of searches for all seven projector brands we track, month by month, from searches in New Zealand.
Share of searches by month for XGIMI, BenQ. The figures are in the table below the chart.
View monthly share of searches table
| Month | XGIMI | Nebula by Anker | Samsung | Epson | BenQ | Optoma | ViewSonic |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 36.7% | 21.8% | 21.8% | 9.7% | 6.4% | 2.1% | 1.5% |
| Dec 2025 | 27.4% | 25.5% | 23.2% | 15.5% | 4.5% | 2.3% | 1.6% |
| Jan 2026 | 26.4% | 22.4% | 29.3% | 13% | 4.5% | 1.6% | 2.8% |
| Feb 2026 | 30.9% | 24.7% | 20.1% | 13.4% | 7.2% | 2.1% | 1.5% |
| Mar 2026 | 26.2% | 25.6% | 24.6% | 13.3% | 5.6% | 2.1% | 2.6% |
| Apr 2026 | 28.1% | 25.4% | 23% | 12.5% | 5.5% | 2.7% | 2.7% |
| May 2026 | 36.5% | 18.5% | 22.7% | 12.3% | 5.4% | 1.9% | 2.7% |
| Jun 2026 | 34.4% | 17.6% | 21.6% | 14.3% | 6.2% | 2.6% | 3.3% |
| Jul 2026 | 40.7% | 19.8% | 19.8% | 10.7% | 5.8% | 1.4% | 1.9% |
| Aug 2026 | 36.4% | 20% | 21.1% | 13.9% | 5% | 1.8% | 1.8% |
| Sep 2026 | 38.5% | 19.4% | 20.5% | 13.5% | 3.8% | 1.7% | 2.4% |
| Oct 2026 | 33.3% | 24.8% | 17.9% | 14.5% | 5.2% | 2.1% | 2.1% |
How has branded search for BenQ and XGIMI changed in New Zealand over the last 12 months?
3 findings
- XGIMI was ahead of BenQ in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, BenQ’s share of searches among projector brands in New Zealand moved from 6.4% to 5.2%, and its estimated monthly branded searches moved from 210 to 170.
- Across the 12 months ending October 2026, XGIMI’s share of searches among projector brands in New Zealand moved from 36.7% to 33.3%, and its estimated monthly branded searches moved from 1.2K to 1.1K.
How did search popularity change for New Zealand projector brands in October 2026?
2 changes
In October 2026, BenQ gained share of searches among projector brands in New Zealand, from 3.8% to 5.2%.
In October 2026, XGIMI lost share of searches among projector brands in New Zealand, from 38.5% to 33.3%.
How are BenQ’s and XGIMI’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using BenQ’s and XGIMI’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among projector brands
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