Brandwave

Samsung vs ViewSonic:Which is more popular in New Zealand?

In October 2026, Samsung had more branded searches than ViewSonic among projector brands in New Zealand. Samsung had about 590 branded searches, while ViewSonic had 70. Samsung made up 17.9% of all projector brand searches we track, and ViewSonic accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about projector brands, ViewSonic appeared in two of the five answers and Samsung in none.

Among projector brands in New Zealand in October 2026

Who do people search for more?

Samsung, about 8 searches for every 1 for ViewSonic

Samsung 590 searchesViewSonic 70 searches

Who does AI mention more?

ViewSonic, mentioned in 2 of 5 answers, Samsung in 0

ViewSonic in 2 of 5Samsung in 0 of 5

Who does AI recommend more?

ViewSonic, the only one of the two named

ViewSonic first in 2Samsung never named

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Top projector brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, ViewSonic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Samsung did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epson1st
  2. BenQ2nd
  3. XGIMI3rd
  4. ViewSonic4th
  5. Nebula by Anker–
  6. Samsung–
  7. Optoma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • BenQ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • XGIMI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ViewSonic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Optoma1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nebula by Anker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Samsung0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about projector brands

5 answers
  • Asked ChatGPT

    “Which projector brand should I buy in New Zealand?”

    1. 1Epson
    2. 2BenQ
    3. 3XGIMI
    4. 4ViewSonic
  • Asked ChatGPT

    “What are the best projector brands in New Zealand?”

    1. 1Epson
    2. 2BenQ
    3. 3ViewSonic
    4. 4XGIMI
  • Asked ChatGPT

    “What's the best projector brand in New Zealand for movie nights?”

    1. 1Epson
    2. 2BenQ
    3. 3XGIMI
  • Searched Google, AI Overview

    “portable projector”

    1. 1Epson
    2. 2BenQ
    3. 3XGIMI
  • Searched Google, AI Overview

    “4k projector nz”

    1. 1BenQ
    2. 2Optoma

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Samsung or ViewSonic more popular in search?

This chart shows how often people search Google for Samsung and ViewSonic by name. Each line represents a brand's share of searches for all seven projector brands we track, month by month, from searches in New Zealand.

Samsung and ViewSonic among projector brands in New Zealand, by month

Share of searches by month for Samsung, ViewSonic. The figures are in the table below the chart.

View monthly share of searches table
MonthXGIMINebula by AnkerSamsungEpsonBenQOptomaViewSonic
Nov 202536.7%21.8%21.8%9.7%6.4%2.1%1.5%
Dec 202527.4%25.5%23.2%15.5%4.5%2.3%1.6%
Jan 202626.4%22.4%29.3%13%4.5%1.6%2.8%
Feb 202630.9%24.7%20.1%13.4%7.2%2.1%1.5%
Mar 202626.2%25.6%24.6%13.3%5.6%2.1%2.6%
Apr 202628.1%25.4%23%12.5%5.5%2.7%2.7%
May 202636.5%18.5%22.7%12.3%5.4%1.9%2.7%
Jun 202634.4%17.6%21.6%14.3%6.2%2.6%3.3%
Jul 202640.7%19.8%19.8%10.7%5.8%1.4%1.9%
Aug 202636.4%20%21.1%13.9%5%1.8%1.8%
Sep 202638.5%19.4%20.5%13.5%3.8%1.7%2.4%
Oct 202633.3%24.8%17.9%14.5%5.2%2.1%2.1%

How has branded search for Samsung and ViewSonic changed in New Zealand over the last 12 months?

3 findings
  • Samsung was ahead of ViewSonic in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Samsung’s share of searches among projector brands in New Zealand moved from 21.8% to 17.9%, and its estimated monthly branded searches moved from 720 to 590.
  • Across the 12 months ending October 2026, ViewSonic’s share of searches among projector brands in New Zealand moved from 1.5% to 2.1%, and its estimated monthly branded searches moved from 50 to 70.

How did search popularity change for New Zealand projector brands in October 2026?

3 changes
  1. In October 2026, Nebula by Anker overtook Samsung to rank 2nd among projector brands in New Zealand, with 24.8% of the searches.

  2. In October 2026, Samsung lost share of searches among projector brands in New Zealand, from 20.5% to 17.9%.

  3. In October 2026, ViewSonic fell from 6th to 7th among projector brands in New Zealand.

How are Samsung’s and ViewSonic’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Samsung’s and ViewSonic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Samsung

1 branded search term

  • samsung projector

ViewSonic

1 branded search term

  • viewsonic projector

How the Brand Demand Index is measured

Other head-to-heads among projector brands

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