Epson vs Fuji Xerox:Which is more popular by branded search in New Zealand?
In August 2026, Epson had more branded searches than Fuji Xerox among printer brands in New Zealand. Epson was estimated to have 6.8K branded searches compared to Fuji Xerox’s 470, and held an 11.5% Share of Search versus Fuji Xerox’s 0.8%.
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Which is more popular in search, Epson or Fuji Xerox?
Compare the printer brands New Zealand homes and offices buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Epson, Fuji Xerox. The figures are in the table below the chart.
View monthly share of search table
| Month | Canon | HP | Epson | Brother | Kyocera | Fuji Xerox |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.7% | 33.6% | 10.4% | 7.5% | 0.98% | 0.85% |
| Nov 2025 | 51.4% | 31.3% | 9.4% | 6.4% | 0.71% | 0.76% |
| Dec 2025 | 53.8% | 28% | 10.1% | 6.5% | 0.74% | 0.74% |
| Jan 2026 | 45.7% | 33.4% | 10.5% | 8.7% | 0.81% | 0.87% |
| Feb 2026 | 40.4% | 37.4% | 11.4% | 8.9% | 0.96% | 0.96% |
| Mar 2026 | 38.8% | 41.2% | 10.4% | 7.6% | 1% | 1.1% |
| Apr 2026 | 44.6% | 33.3% | 11.9% | 8.6% | 0.93% | 0.77% |
| May 2026 | 44.6% | 34.1% | 11.3% | 8.1% | 0.97% | 0.97% |
| Jun 2026 | 45.3% | 33.2% | 12% | 7.7% | 0.93% | 0.85% |
| Jul 2026 | 47.7% | 31.8% | 11.3% | 7.6% | 0.78% | 0.8% |
| Aug 2026 | 46% | 32.8% | 11.5% | 7.9% | 0.99% | 0.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Epson and Fuji Xerox comparison changed over the last 12 months?
3 findings
- Epson was ahead of Fuji Xerox in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Epson’s estimated Share of Search among printer brands in New Zealand moved from 10.4% to 11.5%, and its estimated monthly branded searches moved from 5.8K to 6.8K.
- Across the 11 months ending August 2026, Fuji Xerox’s estimated Share of Search among printer brands in New Zealand moved from 0.85% to 0.8%, and its estimated monthly branded searches moved from 480 to 470.
How did search popularity change for New Zealand printer brands in August 2026?
2 changes
In August 2026, Fuji Xerox fell from 5th to 6th among printer brands in New Zealand.
Estimated monthly branded searches for Epson in New Zealand rose 16% over 11 measured months, from 5.8K to 6.8K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Epson’s and Fuji Xerox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Epson
26 branded search terms
- epson
- epson co nz
- epson eb 535w projector
- epson eb 685w projector
- epson ecotank et 2810
- epson ecotank et 8550
- epson ecotank printer
- epson et
- epson et 2810
- epson et 8550
- epson home cinema 2350 projector
- epson home cinema 5050ub projector
- epson home theatre projector
- epson ink
- epson ink cartridges
- epson ink printer
- epson near me
- epson nz
- epson online
- epson printer
- epson projector
- epson short throw projector
- epson toner
- epson v850
- epson video projector
- epson xp 4200
Fuji Xerox
12 branded search terms
- fuji xerox
- fuji xerox ink
- fuji xerox near me
- fuji xerox nz
- fuji xerox online
- fuji xerox printer
- fuji xerox toner
- fujixerox
- fujixerox ink
- fujixerox nz
- fujixerox printer
- fujixerox toner
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.