Brandwave

Epson vs Optoma:Which is more popular by branded search in New Zealand?

In August 2026, Epson had more branded searches than Optoma among projector brands in New Zealand. Epson was estimated to have 6.8K branded searches compared to Optoma’s 100, and held a 75.3% Share of Search versus Optoma’s 1.1%.

Share of Search among projector brands in New Zealand in August 2026Which is more popular in search, Epson or Optoma?
Epson75.3%6.8K searches
vs
Optoma1.1%100 searches

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Which is more popular in search, Epson or Optoma?

Compare the home and portable projector brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Epson and Optoma among projector brands in New Zealand, by month

Share of Search by month for Epson, Optoma. The figures are in the table below the chart.

View monthly share of search table
MonthEpsonXGIMINebula by AnkerBenQOptoma
Oct 202574.2%11.7%8%4.7%1.4%
Nov 202569.8%16.2%8.1%4.8%1.2%
Dec 202571.6%13.3%9.6%4.2%1.4%
Jan 202679%9.8%6.6%3.8%0.89%
Feb 202678.6%9.5%6.1%4.9%0.93%
Mar 202681.1%8.1%5.9%4%0.91%
Apr 202676.3%10.3%7.6%4.6%1.2%
May 202674.8%13.2%6.4%4.6%0.97%
Jun 202676.2%12.3%5.2%5.3%1%
Jul 202669.3%17.6%6.5%6%0.74%
Aug 202675.3%13.1%5.7%4.8%1.1%
Sep 2026—————

How has the Epson and Optoma comparison changed over the last 12 months?

  • Epson was ahead of Optoma in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Epson’s estimated Share of Search among projector brands in New Zealand moved from 74.2% to 75.3%, and its estimated monthly branded searches moved from 5.8K to 6.8K.
  • Across the 11 months ending August 2026, Optoma’s estimated Share of Search among projector brands in New Zealand moved from 1.4% to 1.1%, and its estimated monthly branded searches moved from 110 to 100.

How did search popularity change for New Zealand projector brands in August 2026?

  1. In August 2026, Epson gained estimated Share of Search among projector brands in New Zealand, from 69.3% to 75.3%.

How each brand is measured

Brandwave collects information about searches that people make online using Epson’s and Optoma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Epson

26 branded search terms

  • epson
  • epson co nz
  • epson eb 535w projector
  • epson eb 685w projector
  • epson ecotank et 2810
  • epson ecotank et 8550
  • epson ecotank printer
  • epson et
  • epson et 2810
  • epson et 8550
  • epson home cinema 2350 projector
  • epson home cinema 5050ub projector
  • epson home theatre projector
  • epson ink
  • epson ink cartridges
  • epson ink printer
  • epson near me
  • epson nz
  • epson online
  • epson printer
  • epson projector
  • epson short throw projector
  • epson toner
  • epson v850
  • epson video projector
  • epson xp 4200

Optoma

4 branded search terms

  • optoma
  • optoma home theatre projector
  • optoma nz
  • optoma projector

How the Brand Demand Index is measured

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