Canon vs Epson:Which is more popular?
In September 2026, Canon had more branded searches than Epson among ink cartridges brands in New Zealand. Canon had about 4,200 branded searches, while Epson had 1,720. Canon made up 63.3% of all ink cartridges brand searches we track, and Epson accounted for 25.9%. When we asked ChatGPT and Google AI Overviews about ink cartridges brands, both Canon and Epson appeared in all four answers. Epson was mentioned before Canon in three out of four answers.
Who do people search for more?
Canon, about 2 searches for every 1 for Epson
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Epson, named ahead of Canon in 3 of 4 answers
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Top ink cartridges brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both Canon and Epson showed up in all four answers. Epson was listed before Canon in three of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about ink cartridges brands
4 answers
Asked ChatGPT
“Which ink cartridges brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ink cartridges brands in New Zealand?”
Asked ChatGPT
“What's the best ink cartridges brand in New Zealand for a home printer?”
Searched Google, AI Overview
“printer ink cartridges nz”
Searched Google, AI Overview
“cheap ink cartridges”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Canon or Epson more popular in search?
This chart shows how often people search Google for Canon and Epson by name. Each line represents a brand's share of searches for all four ink cartridges brands we track, month by month, from searches in New Zealand.
Share of searches by month for Canon, Epson. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canon | Epson | HP | Brother |
|---|---|---|---|---|
| Oct 2025 | 65.9% | 23.4% | 9.4% | 1.3% |
| Nov 2025 | 68.4% | 22.2% | 8.1% | 1.3% |
| Dec 2025 | 70.7% | 21.2% | 7.5% | 0.58% |
| Jan 2026 | 65.9% | 23.7% | 9.5% | 0.94% |
| Feb 2026 | 63.3% | 24.6% | 10.9% | 1.2% |
| Mar 2026 | 64.4% | 22.8% | 11.5% | 1.3% |
| Apr 2026 | 60.5% | 25.6% | 12.8% | 1.1% |
| May 2026 | 67.9% | 21.7% | 9.6% | 0.74% |
| Jun 2026 | 63% | 24% | 12% | 1% |
| Jul 2026 | 63.9% | 25% | 10.1% | 0.99% |
| Aug 2026 | 62.6% | 25.8% | 10.2% | 1.4% |
| Sep 2026 | 63.3% | 25.9% | 9.7% | 1.1% |
How has the Canon and Epson comparison changed over the last 12 months?
3 findings
- Canon was ahead of Epson in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canon’s share of searches among ink cartridges brands in New Zealand moved from 65.9% to 63.3%, and its estimated monthly branded searches moved from 4.5K to 4.2K.
- Across the 12 months ending September 2026, Epson’s share of searches among ink cartridges brands in New Zealand moved from 23.4% to 25.9%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
How did search popularity change for New Zealand ink cartridges brands in September 2026?
2 changes
In September 2026, Canon gained share of searches among ink cartridges brands in New Zealand, from 62.6% to 63.3%.
Epson’s share of searches among ink cartridges brands in New Zealand has gained ground for 3 months in a row, from 24% to 25.9% in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Canon’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ink cartridges brands
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