Brandwave

How popular isCanon?

In September 2026, people searched for Canon by name about 8,890 times in New Zealand, about the same as the previous year. These searches made up 63.3% of all New Zealand ink cartridges brand searches, placing Canon first out of four brands. When we asked both ChatGPT and Google AI Overviews about ink cartridges brands, Canon appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Canon is the most searched of 4 competitors and the second most recommended in AI answers.

  1. CanonShare of searches 63.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. EpsonShare of searches 25.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. HPShare of searches 9.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  4. BrotherShare of searches 1.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
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Top ink cartridges brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Canon appeared in all four answers. Canon is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epson1st
  2. Canon2nd
  3. HP3rd
  4. Brother4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Epson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brother3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about ink cartridges brands

4 answers

  • Asked ChatGPT

    “Which ink cartridges brand should I buy in New Zealand?”

    1. 1Epson
    2. 2HP
    3. 3Canon
    4. 4Brother

  • Asked ChatGPT

    “What are the best ink cartridges brands in New Zealand?”

    1. 1Epson
    2. 2Canon
    3. 3HP
    4. 4Brother

  • Asked ChatGPT

    “What's the best ink cartridges brand in New Zealand for a home printer?”

    1. 1Epson
    2. 2HP
    3. 3Canon

  • Searched Google, AI Overview

    “printer ink cartridges nz”

    1. 1Brother
    2. 2Canon
    3. 3Epson
    4. 4HP

  • Searched Google, AI Overview

    “cheap ink cartridges”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ink cartridges brands compete with Canon?

Canon against ink cartridges brands in New Zealand, by month

Share of searches by month for Canon, Epson, HP. The figures are in the table below the chart.

View monthly share of searches table
MonthCanonEpsonHPBrother
Oct 202565.9%23.4%9.4%1.3%
Nov 202568.4%22.2%8.1%1.3%
Dec 202570.7%21.2%7.5%0.58%
Jan 202665.9%23.7%9.5%0.94%
Feb 202663.3%24.6%10.9%1.2%
Mar 202664.4%22.8%11.5%1.3%
Apr 202660.5%25.6%12.8%1.1%
May 202667.9%21.7%9.6%0.74%
Jun 202663%24%12%1%
Jul 202663.9%25%10.1%0.99%
Aug 202662.6%25.8%10.2%1.4%
Sep 202663.3%25.9%9.7%1.1%

  1. 1.Canon

    63.3%

    Held 1st. 4.2K estimated branded searches, -14.3% vs prior month. Share +0.8 points.

  2. 2.Epson

    25.9%

    Held 2nd. 1.7K estimated branded searches, -14.9% vs prior month. Share +0.1 points.

  3. 3.HP

    9.7%

    Held 3rd. 640 estimated branded searches, -20% vs prior month. Share -0.6 points.

  4. 4.Brother

    1.1%

    Held 4th. 70 estimated branded searches, -36.4% vs prior month. Share -0.3 points.

Compare popularity between Canon and its closest rivals

Every comparison with Canon

21 comparisons

How has branded search demand for Canon changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Canon in New Zealand held steady, from 8.5K to 8.9K.
  • Across the 12 months ending September 2026, Canon’s share of searches among ink cartridges brands in New Zealand decreased from 65.9% to 63.3%.
  • Across the 12 months ending September 2026, Canon’s share of searches among ink cartridges brands in New Zealand peaked at 70.7% in December 2025 and was lowest at 60.5% in April 2026.

How did search popularity change for New Zealand ink cartridges brands in September 2026?

4 changes

  1. In September 2026, Canon gained share of searches among ink cartridges brands in New Zealand, from 62.6% to 63.3%.

  2. In September 2026, HP lost share of searches among ink cartridges brands in New Zealand, from 10.2% to 9.7%.

  3. Epson’s share of searches among ink cartridges brands in New Zealand has gained ground for 3 months in a row, from 24% to 25.9% in September 2026.

  4. Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are Canon’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Canon’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • canon
  • canon calculator
  • canon camera
  • canon ink
  • canon lens
  • canon mirrorless
  • canon powershot
  • canon printer
  • canon toner

Do you work for Canon? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Canon compete?

Canon is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Camera brands4th of 813.3%Show ranking
Camera lens brands3rd of 713.8%Show ranking
Printer brands2nd of 621.6%Show ranking
Telephoto lens brands2nd of 417.2%Show ranking
Wide angle lens brands2nd of 417.2%Show ranking
Binocular brands2nd of 822.7%Show ranking
Printer toner brands2nd of 627%Show ranking
Laser printer brands2nd of 527.3%Show ranking
Plotter printer brands2nd of 328.1%Show ranking
Film camera brands2nd of 530.7%Show ranking
Ink cartridges brands1st of 463.3%Shown above
Calculator brands5th of 50.91%Show ranking
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