Brother vs Epson:Which is more popular?
In September 2026, Epson had more branded searches than Brother among ink cartridges brands in New Zealand. Epson had about 1,720 branded searches, while Brother had 70. Epson made up 25.9% of all ink cartridges brand searches we track, and Brother accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about ink cartridges brands, Epson appeared in all four answers and Brother in three. Epson was mentioned before Brother in three out of four answers.
Who do people search for more?
Epson, about 25 searches for every 1 for Brother
Who does AI mention more?
Epson, mentioned in every answer we collected
Who does AI recommend more?
Epson, named ahead of Brother in 3 of 4 answers
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Top ink cartridges brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Epson appeared in all four answers. Brother was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Epson was listed before Brother in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about ink cartridges brands
4 answers
Asked ChatGPT
“Which ink cartridges brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ink cartridges brands in New Zealand?”
Asked ChatGPT
“What's the best ink cartridges brand in New Zealand for a home printer?”
Searched Google, AI Overview
“printer ink cartridges nz”
Searched Google, AI Overview
“cheap ink cartridges”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Brother or Epson more popular in search?
This chart shows how often people search Google for Brother and Epson by name. Each line represents a brand's share of searches for all four ink cartridges brands we track, month by month, from searches in New Zealand.
Share of searches by month for Epson, Brother. The figures are in the table below the chart.
View monthly share of searches table
| Month | Canon | Epson | HP | Brother |
|---|---|---|---|---|
| Oct 2025 | 65.9% | 23.4% | 9.4% | 1.3% |
| Nov 2025 | 68.4% | 22.2% | 8.1% | 1.3% |
| Dec 2025 | 70.7% | 21.2% | 7.5% | 0.58% |
| Jan 2026 | 65.9% | 23.7% | 9.5% | 0.94% |
| Feb 2026 | 63.3% | 24.6% | 10.9% | 1.2% |
| Mar 2026 | 64.4% | 22.8% | 11.5% | 1.3% |
| Apr 2026 | 60.5% | 25.6% | 12.8% | 1.1% |
| May 2026 | 67.9% | 21.7% | 9.6% | 0.74% |
| Jun 2026 | 63% | 24% | 12% | 1% |
| Jul 2026 | 63.9% | 25% | 10.1% | 0.99% |
| Aug 2026 | 62.6% | 25.8% | 10.2% | 1.4% |
| Sep 2026 | 63.3% | 25.9% | 9.7% | 1.1% |
How has the Brother and Epson comparison changed over the last 12 months?
3 findings
- Epson was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s share of searches among ink cartridges brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 90 to 70.
- Across the 12 months ending September 2026, Epson’s share of searches among ink cartridges brands in New Zealand moved from 23.4% to 25.9%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
How did search popularity change for New Zealand ink cartridges brands in September 2026?
2 changes
Epson’s share of searches among ink cartridges brands in New Zealand has gained ground for 3 months in a row, from 24% to 25.9% in September 2026.
Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Brother’s and Epson’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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