Nikon vs OM System:Which is more popular by branded search in New Zealand?
In August 2026, Nikon had more branded searches than OM System among camera brands in New Zealand. Nikon was estimated to have 6.8K branded searches compared to OM System’s 850, and held a 5.4% Share of Search versus OM System’s 0.67%.
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Which is more popular in search, Nikon or OM System?
Compare the camera brands New Zealand photographers and creators buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nikon, OM System. The figures are in the table below the chart.
View monthly share of search table
| Month | Sony | Canon | Fujifilm | GoPro | Insta360 | Nikon | Panasonic Lumix | OM System |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.2% | 22.1% | 12.5% | 15.6% | 7.5% | 5.8% | 1.9% | 0.6% |
| Nov 2025 | 35.5% | 22% | 12.3% | 15.3% | 7.8% | 5% | 1.5% | 0.58% |
| Dec 2025 | 34.9% | 20.7% | 13% | 16.1% | 7.9% | 5.1% | 1.6% | 0.68% |
| Jan 2026 | 30.9% | 22% | 13.7% | 15.7% | 8.9% | 5.9% | 2.3% | 0.7% |
| Feb 2026 | 33.1% | 21% | 12.3% | 15.7% | 8.8% | 6.2% | 2.1% | 0.73% |
| Mar 2026 | 34.1% | 21.5% | 12.5% | 14.3% | 8.2% | 6.5% | 2.3% | 0.67% |
| Apr 2026 | 33.2% | 20.7% | 13.8% | 13.3% | 9.6% | 6.7% | 2.1% | 0.63% |
| May 2026 | 35% | 20.4% | 13.2% | 12.6% | 8.8% | 6% | 3.3% | 0.69% |
| Jun 2026 | 36% | 21.5% | 12.3% | 12.9% | 9% | 5.3% | 2.3% | 0.66% |
| Jul 2026 | 34.8% | 22.5% | 13.2% | 12.5% | 8.6% | 5.5% | 2.2% | 0.7% |
| Aug 2026 | 33.7% | 21.4% | 13.9% | 12.5% | 10% | 5.4% | 2.4% | 0.67% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Nikon and OM System comparison changed over the last 12 months?
3 findings
- Nikon was ahead of OM System in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nikon’s estimated Share of Search among camera brands in New Zealand moved from 5.8% to 5.4%, and its estimated monthly branded searches held steady at 6.8K.
- Across the 11 months ending August 2026, OM System’s estimated Share of Search among camera brands in New Zealand moved from 0.6% to 0.67%, and its estimated monthly branded searches moved from 710 to 850.
How did search popularity change for New Zealand camera brands in August 2026?
1 change
Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Nikon’s and OM System’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nikon
20 branded search terms
- nikon
- nikon aw100
- nikon camera
- nikon coolpix
- nikon d3500
- nikon d5600
- nikon d850
- nikon lens
- nikon mirrorless
- nikon near me
- nikon nz
- nikon online
- nikon p1000
- nikon z5
- nikon z50
- nikon z50 ii
- nikon z6iii
- nikon z8
- nikon zf
- nikon zfc
OM System
11 branded search terms
- explore omsystem com
- olympus camera
- om system
- om system lens
- om system mirrorless
- om system nz
- om system om 1
- om system om 5
- om system tough tg 7
- omsystem
- omsystem camera
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.