Canon vs Sigma:Which is more popular?
In September 2026, Canon had more branded searches than Sigma among telephoto lens brands in New Zealand. Canon had about 4,200 branded searches, while Sigma had 210. Canon made up 17.2% of all telephoto lens brand searches we track, and Sigma accounted for 0.86%. When we asked ChatGPT and Google AI Overviews about telephoto lens brands, Canon appeared in all five answers and Sigma in three. Canon was mentioned before Sigma in every answer.
Who do people search for more?
Canon, about 20 searches for every 1 for Sigma
Who does AI mention more?
Canon, mentioned in every answer we collected
Who does AI recommend more?
Canon, named ahead of Sigma in every answer
Follow Canon vs Sigma and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top telephoto lens brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Canon appeared in all five answers. Sigma was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Canon was listed before Sigma in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about telephoto lens brands
5 answers
Asked ChatGPT
“Which telephoto lens brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best telephoto lens brands in New Zealand?”
Asked ChatGPT
“What's the best telephoto lens brand in New Zealand for wildlife photography?”
Searched Google, AI Overview
“best telephoto lens”
Searched Google, AI Overview
“long zoom lens”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Canon or Sigma more popular in search?
This chart shows how often people search Google for Canon and Sigma by name. Each line represents a brand's share of searches for all four telephoto lens brands we track, month by month, from searches in New Zealand.
Share of searches by month for Canon, Sigma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Sony | Canon | Nikon | Sigma |
|---|---|---|---|---|
| Oct 2025 | 67.4% | 19.9% | 11.6% | 1.2% |
| Nov 2025 | 72.1% | 17.2% | 9.6% | 1.1% |
| Dec 2025 | 70.5% | 18% | 10.5% | 0.96% |
| Jan 2026 | 64.7% | 22% | 12.1% | 1.2% |
| Feb 2026 | 66.9% | 19.8% | 12% | 1.4% |
| Mar 2026 | 66.3% | 20.8% | 11.7% | 1.2% |
| Apr 2026 | 68.1% | 18% | 12.9% | 1% |
| May 2026 | 67.3% | 20.4% | 11.2% | 1.2% |
| Jun 2026 | 68.7% | 19.2% | 10.8% | 1.2% |
| Jul 2026 | 68.7% | 19.8% | 10.6% | 0.92% |
| Aug 2026 | 64.6% | 22% | 12.3% | 1.2% |
| Sep 2026 | 70.1% | 17.2% | 11.8% | 0.86% |
How has the Canon and Sigma comparison changed over the last 12 months?
3 findings
- Canon was ahead of Sigma in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Canon’s share of searches among telephoto lens brands in New Zealand moved from 19.9% to 17.2%, and its estimated monthly branded searches moved from 4.5K to 4.2K.
- Across the 12 months ending September 2026, Sigma’s share of searches among telephoto lens brands in New Zealand moved from 1.2% to 0.86%, and its estimated monthly branded searches moved from 260 to 210.
How did search popularity change for New Zealand telephoto lens brands in September 2026?
2 changes
In September 2026, Canon lost share of searches among telephoto lens brands in New Zealand, from 22% to 17.2%.
Estimated monthly branded searches for Sigma in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Canon’s and Sigma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among telephoto lens brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.