Brandwave

Epson vs Fuji Xerox:Which is more popular?

In September 2026, Epson had more branded searches than Fuji Xerox among printer toner brands in New Zealand. Epson had about 1,720 branded searches, while Fuji Xerox had 210. Epson made up 11.1% of all printer toner brand searches we track, and Fuji Xerox accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about printer toner brands, Epson and Fuji Xerox each appeared in two of the five answers. Epson was mentioned before Fuji Xerox in two out of three answers that named either.

Among printer toner brands in New Zealand in September 2026

Who do people search for more?

Epson, about 8 searches for every 1 for Fuji Xerox

Epson 1.7K searchesFuji Xerox 210 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

Epson in 2 of 5Fuji Xerox in 2 of 5

Who does AI recommend more?

Epson, named ahead of Fuji Xerox in 2 of 3 answers

Epson first in 2Fuji Xerox first in 1

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Top printer toner brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Epson and Fuji Xerox were each mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Epson was listed before Fuji Xerox in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Brother1st
  2. HP2nd
  3. Canon3rd
  4. Kyocera4th
  5. Epson5th
  6. Fuji Xerox6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • HP4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canon4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Brother4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Epson2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Kyocera2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fuji Xerox2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about printer toner brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Epson or Fuji Xerox more popular in search?

This chart shows how often people search Google for Epson and Fuji Xerox by name. Each line represents a brand's share of searches for all six printer toner brands we track, month by month, from searches in New Zealand.

Epson and Fuji Xerox among printer toner brands in New Zealand, by month

Share of searches by month for Epson, Fuji Xerox. The figures are in the table below the chart.

View monthly share of searches table
MonthHPCanonEpsonKyoceraFuji XeroxBrother
Oct 202554.9%29.7%10.6%2.1%2.1%0.6%
Nov 202555.2%30.6%9.9%1.6%2%0.56%
Dec 202550.4%35.1%10.5%1.9%1.9%0.29%
Jan 202654.2%30.5%10.9%2%2%0.44%
Feb 202657.2%27.2%10.6%2.3%2.3%0.5%
Mar 202655.7%28.9%10.2%2.1%2.5%0.58%
Apr 202654.1%28.8%12.2%2.4%2%0.53%
May 202654.1%30.9%9.9%2.1%2.6%0.34%
Jun 202655.6%28.6%10.9%2.2%2.2%0.48%
Jul 202653.8%30.1%11.8%1.7%2.1%0.47%
Aug 202652.3%30.5%12.6%2%2%0.68%
Sep 202658%27%11.1%2.1%1.4%0.45%

How has the Epson and Fuji Xerox comparison changed over the last 12 months?

3 findings
  • Epson was ahead of Fuji Xerox in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Epson’s share of searches among printer toner brands in New Zealand moved from 10.6% to 11.1%, and its estimated monthly branded searches moved from 1.6K to 1.7K.
  • Across the 12 months ending September 2026, Fuji Xerox’s share of searches among printer toner brands in New Zealand moved from 2.1% to 1.4%, and its estimated monthly branded searches moved from 320 to 210.

How did search popularity change for New Zealand printer toner brands in September 2026?

2 changes

  1. In September 2026, Epson lost share of searches among printer toner brands in New Zealand, from 12.6% to 11.1%.

  2. In September 2026, Fuji Xerox lost share of searches among printer toner brands in New Zealand, from 2% to 1.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Epson’s and Fuji Xerox’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Epson

2 branded search terms

  • epson
  • epson et

Fuji Xerox

2 branded search terms

  • fuji xerox
  • fujixerox

How the Brand Demand Index is measured

Other head-to-heads among printer toner brands

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