Bobbin winder brands in New Zealand:Which are most popular?
In September 2026, Janome was the most searched bobbin winder brand in New Zealand, accounting for 58.9% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Singer and Brother were mentioned most often, in four of the five answers. Singer was recommended most often, coming first in both responses that gave a list.
JanomeShare of searches 58.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
SingerShare of searches 36.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
PfaffShare of searches 3.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
BrotherShare of searches 0.93%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top bobbin winder brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Singer and Brother were mentioned most often, in four of the five answers. Singer was recommended most often, coming first in both answers that gave a list. Brother was second, and Janome was third. Pfaff, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about bobbin winder brands
5 answers
Asked ChatGPT
“Which bobbin winder brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best bobbin winder brands in New Zealand?”
Asked ChatGPT
“What's the best bobbin winder brand in New Zealand for a sewing machine repair?”
Searched Google, AI Overview
“best bobbin winder”
Searched Google, AI Overview
“sewing machine bobbin winder”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which bobbin winder brands do people search for most?
This chart shows how often people search Google for each bobbin winder brand by name. Each line represents a brand's share of searches for all four bobbin winder brands we track, month by month, from searches in New Zealand.
Share of searches by month for Janome, Singer, Pfaff. The figures are in the table below the chart.
View monthly share of searches table
| Month | Janome | Singer | Pfaff | Brother |
|---|---|---|---|---|
| Oct 2025 | 65.3% | 28.4% | 5.3% | 1.1% |
| Nov 2025 | 65.1% | 27.4% | 6.6% | 0.94% |
| Dec 2025 | 70.5% | 23.8% | 4.8% | 0.95% |
| Jan 2026 | 64.4% | 28.8% | 5.9% | 0.85% |
| Feb 2026 | 68.6% | 23.8% | 6.7% | 0.95% |
| Mar 2026 | 59.6% | 31.2% | 8.3% | 0.92% |
| Apr 2026 | 63% | 29.6% | 6.5% | 0.93% |
| May 2026 | 65.9% | 27.3% | 6.8% | 0% |
| Jun 2026 | 62.2% | 31.5% | 5.5% | 0.79% |
| Jul 2026 | 58.9% | 34.7% | 5.6% | 0.81% |
| Aug 2026 | 67.2% | 28.2% | 3.8% | 0.76% |
| Sep 2026 | 58.9% | 36.4% | 3.7% | 0.93% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 58.9% | 630 | -28.4% | -8.3 points | |
| 2, held 2nd | 36.4% | 390 | +5.4% | +8.2 points | |
| 3, held 3rd | 3.7% | 40 | -20% | -0.1 points | |
| 4, held 4th | 0.93% | 10 | 0% | +0.2 points |
1.
Janome58.9%
Held 1st. 630 estimated branded searches, -28.4% vs prior month. Share -8.3 points.
2.
Singer36.4%
Held 2nd. 390 estimated branded searches, +5.4% vs prior month. Share +8.2 points.
3.
Pfaff3.7%
Held 3rd. 40 estimated branded searches, -20% vs prior month. Share -0.1 points.
4.
Brother0.93%
Held 4th. 10 estimated branded searches, 0% vs prior month. Share +0.2 points.
Which brand is most popular in search among bobbin winder brands in New Zealand?
4 brands
In September 2026, Janome was the most searched among bobbin winder brands in New Zealand, with an estimated 630 branded searches, 58.9% of all searches for the four we track. Singer is in 2nd place, 22.4 percentage points behind at 36.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Janome | 65.3% → 58.9% | 70.5%Dec 2025 | 58.9%Jul 2026 | 1st |
| Singer | 28.4% → 36.4% | 36.4%Sep 2026 | 23.8%Dec 2025 | 2nd |
| Pfaff | 5.3% → 3.7% | 8.3%Mar 2026 | 3.7%Sep 2026 | 3rd |
| Brother | 1.1% → 0.93% | 1.1%Oct 2025 | 0%May 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Janome’s share of searches among bobbin winder brands in New Zealand decreased from 65.3% to 58.9%.
- Across the 12 months ending September 2026, Singer’s share of searches among bobbin winder brands in New Zealand increased from 28.4% to 36.4%.
- Across the 12 months ending September 2026, Pfaff’s share of searches among bobbin winder brands in New Zealand decreased from 5.3% to 3.7%.
- Across the 12 months ending September 2026, Janome’s share of searches among bobbin winder brands in New Zealand peaked at 70.5% in December 2025 and was lowest at 58.9% in July 2026.
- Across the 12 months ending September 2026, Singer’s share of searches among bobbin winder brands in New Zealand peaked at 36.4% in September 2026 and was lowest at 23.8% in December 2025.
- Across the 12 months ending September 2026, Pfaff’s share of searches among bobbin winder brands in New Zealand peaked at 8.3% in March 2026 and was lowest at 3.7% in September 2026.
- Across the 12 months ending September 2026, Brother’s share of searches among bobbin winder brands in New Zealand peaked at 1.1% in October 2025 and was lowest at 0% in May 2026.
- Across the 12 months ending September 2026, Brother held steady: its share of searches among bobbin winder brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand bobbin winder brands in September 2026?
3 changes
In September 2026, Singer gained share of searches among bobbin winder brands in New Zealand, from 28.2% to 36.4%.
In September 2026, Janome lost share of searches among bobbin winder brands in New Zealand, from 67.2% to 58.9%.
Estimated monthly branded searches for Pfaff in New Zealand fell 20% over 12 measured months, from 50 to 40 in September 2026.
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