Brother vs PacLabel:Which is more popular?
In September 2026, Brother had more branded searches than PacLabel among barcode labels brands in New Zealand. Brother had about 390 branded searches, while PacLabel had 320. Brother made up 17.2% of all barcode labels brand searches we track, and PacLabel accounted for 14.1%. When we asked ChatGPT and Google AI Overviews about barcode labels brands, PacLabel appeared in all five answers and Brother in three. Brother and PacLabel were each mentioned first in two of the four answers.
Who do people search for more?
Brother, about 22% more searches than PacLabel
Who does AI mention more?
PacLabel, mentioned in every answer we collected
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top barcode labels brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, PacLabel appeared in all five answers. Brother was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Brother and PacLabel were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PacLabel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zebra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Brother3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DYMO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avery1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about barcode labels brands
5 answers
Asked ChatGPT
“Which barcode labels brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best barcode labels brands in New Zealand?”
Asked ChatGPT
“What's the best barcode labels brand in New Zealand for retail labelling?”
Searched Google, AI Overview
“barcode labels nz”
Searched Google, AI Overview
“thermal labels nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Brother or PacLabel more popular in search?
This chart shows how often people search Google for Brother and PacLabel by name. Each line represents a brand's share of searches for all five barcode labels brands we track, month by month, from searches in New Zealand.
Share of searches by month for Brother, PacLabel. The figures are in the table below the chart.
View monthly share of searches table
| Month | Avery | DYMO | Brother | PacLabel | Zebra |
|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 33.3% | 17.3% | 9.3% | 7.6% |
| Nov 2025 | 37.1% | 28.7% | 16.3% | 10.8% | 7.1% |
| Dec 2025 | 35.6% | 32.7% | 15.8% | 10.4% | 5.4% |
| Jan 2026 | 24.6% | 37.9% | 24.6% | 7.1% | 5.8% |
| Feb 2026 | 30.9% | 33.9% | 20.3% | 8.9% | 5.9% |
| Mar 2026 | 35.5% | 33.1% | 15.5% | 10.4% | 5.6% |
| Apr 2026 | 28.8% | 33.7% | 19% | 10.2% | 8.3% |
| May 2026 | 34% | 33.5% | 18.1% | 7.9% | 6.5% |
| Jun 2026 | 30.8% | 34.2% | 16.7% | 11.1% | 7.3% |
| Jul 2026 | 28.3% | 33% | 18.4% | 12.3% | 8% |
| Aug 2026 | 31.3% | 30.9% | 20.6% | 11.2% | 6% |
| Sep 2026 | 32.2% | 30.4% | 17.2% | 14.1% | 6.2% |
How has the Brother and PacLabel comparison changed over the last 12 months?
3 findings
- Brother was ahead of PacLabel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s share of searches among barcode labels brands in New Zealand moved from 17.3% to 17.2%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, PacLabel’s share of searches among barcode labels brands in New Zealand moved from 9.3% to 14.1%, and its estimated monthly branded searches moved from 210 to 320.
How did search popularity change for New Zealand barcode labels brands in September 2026?
2 changes
In September 2026, PacLabel gained share of searches among barcode labels brands in New Zealand, from 11.2% to 14.1%.
In September 2026, Brother lost share of searches among barcode labels brands in New Zealand, from 20.6% to 17.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brother’s and PacLabel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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