Brother vs DYMO:Which is more popular?
In September 2026, DYMO had more branded searches than Brother among barcode labels brands in New Zealand. DYMO had about 690 branded searches, while Brother had 390. DYMO made up 30.4% of all barcode labels brand searches we track, and Brother accounted for 17.2%. When we asked ChatGPT and Google AI Overviews about barcode labels brands, Brother appeared in three of the five answers and DYMO in two. Brother was mentioned before DYMO in every answer that named either.
Who do people search for more?
DYMO, about 77% more searches than Brother
Who does AI mention more?
Brother, mentioned in 3 of 5 answers, DYMO in 2
Who does AI recommend more?
Brother, named ahead of DYMO in 2 of 2 answers
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Top barcode labels brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brother was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. DYMO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brother was listed before DYMO in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PacLabel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zebra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Brother3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DYMO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Avery1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about barcode labels brands
5 answers
Asked ChatGPT
“Which barcode labels brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best barcode labels brands in New Zealand?”
Asked ChatGPT
“What's the best barcode labels brand in New Zealand for retail labelling?”
Searched Google, AI Overview
“barcode labels nz”
Searched Google, AI Overview
“thermal labels nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Brother or DYMO more popular in search?
This chart shows how often people search Google for Brother and DYMO by name. Each line represents a brand's share of searches for all five barcode labels brands we track, month by month, from searches in New Zealand.
Share of searches by month for DYMO, Brother. The figures are in the table below the chart.
View monthly share of searches table
| Month | Avery | DYMO | Brother | PacLabel | Zebra |
|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 33.3% | 17.3% | 9.3% | 7.6% |
| Nov 2025 | 37.1% | 28.7% | 16.3% | 10.8% | 7.1% |
| Dec 2025 | 35.6% | 32.7% | 15.8% | 10.4% | 5.4% |
| Jan 2026 | 24.6% | 37.9% | 24.6% | 7.1% | 5.8% |
| Feb 2026 | 30.9% | 33.9% | 20.3% | 8.9% | 5.9% |
| Mar 2026 | 35.5% | 33.1% | 15.5% | 10.4% | 5.6% |
| Apr 2026 | 28.8% | 33.7% | 19% | 10.2% | 8.3% |
| May 2026 | 34% | 33.5% | 18.1% | 7.9% | 6.5% |
| Jun 2026 | 30.8% | 34.2% | 16.7% | 11.1% | 7.3% |
| Jul 2026 | 28.3% | 33% | 18.4% | 12.3% | 8% |
| Aug 2026 | 31.3% | 30.9% | 20.6% | 11.2% | 6% |
| Sep 2026 | 32.2% | 30.4% | 17.2% | 14.1% | 6.2% |
How has the Brother and DYMO comparison changed over the last 12 months?
3 findings
- DYMO was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Brother’s share of searches among barcode labels brands in New Zealand moved from 17.3% to 17.2%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, DYMO’s share of searches among barcode labels brands in New Zealand moved from 33.3% to 30.4%, and its estimated monthly branded searches moved from 750 to 690.
How did search popularity change for New Zealand barcode labels brands in September 2026?
2 changes
In September 2026, Brother lost share of searches among barcode labels brands in New Zealand, from 20.6% to 17.2%.
In September 2026, DYMO lost share of searches among barcode labels brands in New Zealand, from 30.9% to 30.4%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Brother’s and DYMO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among barcode labels brands
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