Avery vs Brother:Which is more popular?
In September 2026, Avery had more branded searches than Brother among barcode labels brands in New Zealand. Avery had about 730 branded searches, while Brother had 390. Avery made up 32.2% of all barcode labels brand searches we track, and Brother accounted for 17.2%. When we asked ChatGPT and Google AI Overviews about barcode labels brands, Brother appeared in three of the five answers and Avery in one. Brother was mentioned before Avery in two out of three answers that named either.
Who do people search for more?
Avery, about 87% more searches than Brother
Who does AI mention more?
Brother, mentioned in 3 of 5 answers, Avery in 1
Who does AI recommend more?
Brother, named ahead of Avery in 2 of 3 answers
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Top barcode labels brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Brother was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Avery was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brother was listed before Avery in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PacLabel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Zebra5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Brother3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DYMO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Avery1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about barcode labels brands
5 answers
Asked ChatGPT
“Which barcode labels brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best barcode labels brands in New Zealand?”
Asked ChatGPT
“What's the best barcode labels brand in New Zealand for retail labelling?”
Searched Google, AI Overview
“barcode labels nz”
Searched Google, AI Overview
“thermal labels nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Avery or Brother more popular in search?
This chart shows how often people search Google for Avery and Brother by name. Each line represents a brand's share of searches for all five barcode labels brands we track, month by month, from searches in New Zealand.
Share of searches by month for Avery, Brother. The figures are in the table below the chart.
View monthly share of searches table
| Month | Avery | DYMO | Brother | PacLabel | Zebra |
|---|---|---|---|---|---|
| Oct 2025 | 32.4% | 33.3% | 17.3% | 9.3% | 7.6% |
| Nov 2025 | 37.1% | 28.7% | 16.3% | 10.8% | 7.1% |
| Dec 2025 | 35.6% | 32.7% | 15.8% | 10.4% | 5.4% |
| Jan 2026 | 24.6% | 37.9% | 24.6% | 7.1% | 5.8% |
| Feb 2026 | 30.9% | 33.9% | 20.3% | 8.9% | 5.9% |
| Mar 2026 | 35.5% | 33.1% | 15.5% | 10.4% | 5.6% |
| Apr 2026 | 28.8% | 33.7% | 19% | 10.2% | 8.3% |
| May 2026 | 34% | 33.5% | 18.1% | 7.9% | 6.5% |
| Jun 2026 | 30.8% | 34.2% | 16.7% | 11.1% | 7.3% |
| Jul 2026 | 28.3% | 33% | 18.4% | 12.3% | 8% |
| Aug 2026 | 31.3% | 30.9% | 20.6% | 11.2% | 6% |
| Sep 2026 | 32.2% | 30.4% | 17.2% | 14.1% | 6.2% |
How has the Avery and Brother comparison changed over the last 12 months?
3 findings
- Avery was ahead of Brother in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Avery’s share of searches among barcode labels brands in New Zealand moved from 32.4% to 32.2%, and its estimated monthly branded searches held steady at 730.
- Across the 12 months ending September 2026, Brother’s share of searches among barcode labels brands in New Zealand moved from 17.3% to 17.2%, and its estimated monthly branded searches held steady at 390.
How did search popularity change for New Zealand barcode labels brands in September 2026?
2 changes
In September 2026, Avery gained share of searches among barcode labels brands in New Zealand, from 31.3% to 32.2%.
In September 2026, Brother lost share of searches among barcode labels brands in New Zealand, from 20.6% to 17.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Avery’s and Brother’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among barcode labels brands
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