Brandwave

Brother vs HP:Which is more popular?

In September 2026, HP had more branded searches than Brother among ink cartridges brands in New Zealand. HP had about 640 branded searches, while Brother had 70. HP made up 9.7% of all ink cartridges brand searches we track, and Brother accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about ink cartridges brands, HP appeared in all four answers and Brother in three. HP was mentioned before Brother in three out of four answers.

Among ink cartridges brands in New Zealand in September 2026

Who do people search for more?

HP, about 9 searches for every 1 for Brother

HP 640 searchesBrother 70 searches

Who does AI mention more?

HP, mentioned in every answer we collected

HP in 4 of 4Brother in 3 of 4

Who does AI recommend more?

HP, named ahead of Brother in 3 of 4 answers

HP first in 3Brother first in 1

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Top ink cartridges brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, HP appeared in all four answers. Brother was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. HP was listed before Brother in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Epson1st
  2. Canon2nd
  3. HP3rd
  4. Brother4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Canon4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Epson4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HP4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Brother3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about ink cartridges brands

4 answers

  • Asked ChatGPT

    “Which ink cartridges brand should I buy in New Zealand?”

    1. 1Epson
    2. 2HP
    3. 3Canon
    4. 4Brother

  • Asked ChatGPT

    “What are the best ink cartridges brands in New Zealand?”

    1. 1Epson
    2. 2Canon
    3. 3HP
    4. 4Brother

  • Asked ChatGPT

    “What's the best ink cartridges brand in New Zealand for a home printer?”

    1. 1Epson
    2. 2HP
    3. 3Canon

  • Searched Google, AI Overview

    “printer ink cartridges nz”

    1. 1Brother
    2. 2Canon
    3. 3Epson
    4. 4HP

  • Searched Google, AI Overview

    “cheap ink cartridges”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Brother or HP more popular in search?

This chart shows how often people search Google for Brother and HP by name. Each line represents a brand's share of searches for all four ink cartridges brands we track, month by month, from searches in New Zealand.

Brother and HP among ink cartridges brands in New Zealand, by month

Share of searches by month for HP, Brother. The figures are in the table below the chart.

View monthly share of searches table
MonthCanonEpsonHPBrother
Oct 202565.9%23.4%9.4%1.3%
Nov 202568.4%22.2%8.1%1.3%
Dec 202570.7%21.2%7.5%0.58%
Jan 202665.9%23.7%9.5%0.94%
Feb 202663.3%24.6%10.9%1.2%
Mar 202664.4%22.8%11.5%1.3%
Apr 202660.5%25.6%12.8%1.1%
May 202667.9%21.7%9.6%0.74%
Jun 202663%24%12%1%
Jul 202663.9%25%10.1%0.99%
Aug 202662.6%25.8%10.2%1.4%
Sep 202663.3%25.9%9.7%1.1%

How has the Brother and HP comparison changed over the last 12 months?

3 findings
  • HP was ahead of Brother in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Brother’s share of searches among ink cartridges brands in New Zealand moved from 1.3% to 1.1%, and its estimated monthly branded searches moved from 90 to 70.
  • Across the 12 months ending September 2026, HP’s share of searches among ink cartridges brands in New Zealand moved from 9.4% to 9.7%, and its estimated monthly branded searches held steady at 640.

How did search popularity change for New Zealand ink cartridges brands in September 2026?

2 changes

  1. In September 2026, HP lost share of searches among ink cartridges brands in New Zealand, from 10.2% to 9.7%.

  2. Estimated monthly branded searches for Brother in New Zealand fell 22.2% over 12 measured months, from 90 to 70 in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Brother’s and HP’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brother

1 branded search term

  • brother a3 printer

HP

2 branded search terms

  • hp ink
  • hp ink cartridges

How the Brand Demand Index is measured

Other head-to-heads among ink cartridges brands

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