Brandwave

How popular isHP in search?

In August 2026, there were an estimated 19.3K branded searches for HP in New Zealand which held steady over the last 11 months. HP holds 13% estimated Share of Search among New Zealand laptop brands and is ranked 3rd of 9 competitors for search popularity.

Share of Search, August 2026
  1. MacBook46.2%
  2. Lenovo13.9%
  3. HP13%
  4. ASUS8%
  5. Microsoft Surface6.8%
  6. Razer5.4%
  7. Acer3.3%
  8. Dell2.9%
  9. MSI0.5%
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Which laptop brands compete with HP?

HP against laptop brands in New Zealand, by month

Share of Search by month for MacBook, Lenovo, HP, ASUS, Microsoft Surface, Razer, Acer, Dell. The figures are in the table below the chart.

View monthly share of search table
MonthMacBookLenovoHPASUSMicrosoft SurfaceRazerAcerDellMSI
Oct 202541.8%14.5%14.5%8.2%8.3%5.7%3.5%3%0.53%
Nov 202542%16.7%13.6%8.2%7.9%5.7%3.1%2.3%0.51%
Dec 202543.4%16.1%12.2%8.2%7.4%7%3%2.3%0.47%
Jan 202643%16.1%13.3%7.7%6.9%5.8%4.4%2.4%0.54%
Feb 202646.4%14.3%13.7%7.9%6.8%4.6%3.2%2.4%0.57%
Mar 202653.4%11.7%13.3%6.7%5.9%3.8%2.6%2.2%0.46%
Apr 202643.9%14.7%13.9%8.2%6.9%5.9%3.1%2.9%0.56%
May 202647.2%13.1%13.3%8%6.8%5.2%2.9%3%0.53%
Jun 202647.5%13.4%12.5%7.5%7.6%5%2.8%3.2%0.5%
Jul 202645.9%14.4%12.9%8.1%7.1%5%2.8%3.3%0.56%
Aug 202646.2%13.9%13%8%6.8%5.4%3.3%2.9%0.5%
Sep 2026—————————

  1. 1.MacBook

    46.2%

    held 1st · 68.4K estimated branded searches · +4.9% vs prior month · +0.3 points

  2. 2.Lenovo

    13.9%

    held 2nd · 20.5K estimated branded searches · +0.34% vs prior month · -0.5 points

  3. 3.HP

    13%

    held 3rd · 19.3K estimated branded searches · +5% vs prior month · +0.1 points

  4. 4.ASUS

    8%

    held 4th · 11.8K estimated branded searches · +2.7% vs prior month · -0.1 points

  5. 5.Microsoft Surface

    6.8%

    held 5th · 10.1K estimated branded searches · +0.4% vs prior month · -0.3 points

  6. 6.Razer

    5.4%

    held 6th · 8K estimated branded searches · +13.8% vs prior month · +0.5 points

  7. 7.Acer

    3.3%

    moved from 8th to 7th · 4.8K estimated branded searches · +20.7% vs prior month · +0.4 points

  8. 8.Dell

    2.9%

    moved from 7th to 8th · 4.3K estimated branded searches · -7.4% vs prior month · -0.4 points

  9. 9.MSI

    0.5%

    held 9th · 740 estimated branded searches · -7.5% vs prior month · -0.1 points

Compare search popularity between HP and its closest rivals

How has branded search demand for HP changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HP in New Zealand held steady, from 18.9K to 19.3K.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands in New Zealand decreased from 14.5% to 13%.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among laptop brands in New Zealand peaked at 14.5% in October 2025 and was lowest at 12.2% in December 2025.

How did search popularity change for New Zealand laptop brands in August 2026?

  1. In August 2026, Lenovo lost estimated Share of Search among laptop brands in New Zealand, from 14.4% to 13.9%.

  2. In August 2026, Acer rose from 8th to 7th among laptop brands in New Zealand.

  3. In August 2026, Dell fell from 7th to 8th among laptop brands in New Zealand.

  4. Estimated monthly branded searches for MacBook in New Zealand rose 25.2% over 11 measured months, from 54.6K to 68.4K in August 2026.

  5. Estimated monthly branded searches for ASUS in New Zealand rose 10.3% over 11 measured months, from 10.7K to 11.8K in August 2026.

Which printer brands compete with HP?

HP against printer brands in New Zealand, by month

Share of Search by month for Canon, HP, Epson, Brother. The figures are in the table below the chart.

View monthly share of search table
MonthCanonHPEpsonBrotherKyoceraFuji Xerox
Oct 202546.7%33.6%10.4%7.5%0.98%0.85%
Nov 202551.4%31.3%9.4%6.4%0.71%0.76%
Dec 202553.8%28%10.1%6.5%0.74%0.74%
Jan 202645.7%33.4%10.5%8.7%0.81%0.87%
Feb 202640.4%37.4%11.4%8.9%0.96%0.96%
Mar 202638.8%41.2%10.4%7.6%1%1.1%
Apr 202644.6%33.3%11.9%8.6%0.93%0.77%
May 202644.6%34.1%11.3%8.1%0.97%0.97%
Jun 202645.3%33.2%12%7.7%0.93%0.85%
Jul 202647.7%31.8%11.3%7.6%0.78%0.8%
Aug 202646%32.8%11.5%7.9%0.99%0.8%
Sep 2026——————

  1. 1.Canon

    46%

    held 1st · 27K estimated branded searches · -2% vs prior month · -1.7 points

  2. 2.HP

    32.8%

    held 2nd · 19.3K estimated branded searches · +5% vs prior month · +1 points

  3. 3.Epson

    11.5%

    held 3rd · 6.8K estimated branded searches · +3.8% vs prior month · +0.2 points

  4. 4.Brother

    7.9%

    held 4th · 4.6K estimated branded searches · +5% vs prior month · +0.2 points

  5. 5.Kyocera

    0.99%

    moved from 6th to 5th · 580 estimated branded searches · +28.9% vs prior month · +0.2 points

  6. 6.Fuji Xerox

    0.8%

    moved from 5th to 6th · 470 estimated branded searches · +2.2% vs prior month · 0 points

Compare search popularity between HP and its closest rivals

How has branded search demand for HP changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, HP’s estimated Share of Search among printer brands in New Zealand decreased from 33.6% to 32.8%.
  • Across the 11 months ending August 2026, HP’s estimated Share of Search among printer brands in New Zealand peaked at 41.2% in March 2026 and was lowest at 28% in December 2025.

How did search popularity change for New Zealand printer brands in August 2026?

  1. In August 2026, HP gained estimated Share of Search among printer brands in New Zealand, from 31.8% to 32.8%.

  2. In August 2026, Canon lost estimated Share of Search among printer brands in New Zealand, from 47.7% to 46%.

  3. In August 2026, Kyocera rose from 6th to 5th among printer brands in New Zealand.

  4. In August 2026, Fuji Xerox fell from 5th to 6th among printer brands in New Zealand.

  5. Estimated monthly branded searches for Epson in New Zealand rose 16% over 11 measured months, from 5.8K to 6.8K in August 2026.

How is HP measured?

Brandwave collects information about searches that people make online using HP’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

35 branded search terms

  • blue hp laptop
  • hp
  • hp 14 inch laptop
  • hp 14 laptop
  • hp 15 6 laptop
  • hp business laptops
  • hp chromebook
  • hp com
  • hp computers
  • hp elitebook
  • hp envy
  • hp envy laptop
  • hp ink
  • hp ink cartridge
  • hp laptop
  • hp laptop price
  • hp laptop touchscreen
  • hp laptops for sale
  • hp near me
  • hp notebook
  • hp nz
  • hp omen
  • hp omen laptop
  • hp online
  • hp pavilion
  • hp pavilion laptop
  • hp printer
  • hp printer ink
  • hp probook laptop
  • hp spectre laptop
  • hp toner
  • hp victus
  • hp victus 15
  • hp zbook laptop
  • laptop hp envy x360

Do you work for HP? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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