Brandwave

HP vs Texas Instruments:Which is more popular?

In September 2026, Texas Instruments had more branded searches than HP among calculator brands in New Zealand. Texas Instruments had about 390 branded searches, while HP had 100. Texas Instruments made up 11.8% of all calculator brand searches we track, and HP accounted for 3%. When we asked ChatGPT and Google AI Overviews about calculator brands, HP and Texas Instruments each appeared in two of the five answers. Texas Instruments was mentioned before HP in every answer that named either.

Among calculator brands in New Zealand in September 2026

Who do people search for more?

Texas Instruments, about 4 searches for every 1 for HP

Texas Instruments 390 searchesHP 100 searches

Who does AI mention more?

Both were mentioned in 2 of 5 answers.

HP in 2 of 5Texas Instruments in 2 of 5

Who does AI recommend more?

Texas Instruments, named ahead of HP in 2 of 2 answers

Texas Instruments first in 2HP never first

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Top calculator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Texas Instruments was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Texas Instruments was listed before HP in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Casio1st
  2. Sharp2nd
  3. Texas Instruments3rd
  4. Canon4th
  5. HP5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sharp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Texas Instruments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about calculator brands

5 answers

  • Asked ChatGPT

    “Which calculator brand should I buy in New Zealand?”

    1. 1Casio
    2. 2Sharp

  • Asked ChatGPT

    “What are the best calculator brands in New Zealand?”

    1. 1Casio
    2. 2Texas Instruments
    3. 3Sharp
    4. 4Canon
    5. 5HP

  • Asked ChatGPT

    “What's the best calculator brand in New Zealand for school maths?”

    1. 1Casio
    2. 2Texas Instruments
    3. 3Sharp

  • Searched Google, AI Overview

    “scientific calculator nz”

    1. 1Casio
    2. 2Sharp

  • Searched Google, AI Overview

    “graphics calculator nz”

    1. 1Casio
    2. 2HP

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is HP or Texas Instruments more popular in search?

This chart shows how often people search Google for HP and Texas Instruments by name. Each line represents a brand's share of searches for all five calculator brands we track, month by month, from searches in New Zealand.

HP and Texas Instruments among calculator brands in New Zealand, by month

Share of searches by month for Texas Instruments, HP. The figures are in the table below the chart.

View monthly share of searches table
MonthCasioTexas InstrumentsHPSharpCanon
Oct 202577.8%14.9%5.4%0.77%1.1%
Nov 202576.8%13.5%6.8%1.4%1.4%
Dec 202567.8%20.3%8.5%1.7%1.7%
Jan 202685%9.7%3.8%1.1%0.54%
Feb 202680.6%12%5.3%1.2%0.88%
Mar 202678.3%14.4%4.7%1.7%1%
Apr 202670.5%19.1%8.1%1.2%1.2%
May 202675%18.8%3.9%1.2%1.2%
Jun 202676.8%15.6%5.6%1.6%0.4%
Jul 202673.7%16%7.2%1%2.1%
Aug 202684.2%10.2%4.3%0.93%0.31%
Sep 202682.7%11.8%3%1.5%0.91%

How has the HP and Texas Instruments comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand calculator brands in September 2026?

2 changes

  1. In September 2026, Texas Instruments gained share of searches among calculator brands in New Zealand, from 10.2% to 11.8%.

  2. In September 2026, HP lost share of searches among calculator brands in New Zealand, from 4.3% to 3%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using HP’s and Texas Instruments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

HP

2 branded search terms

  • hp calculator
  • hp calculators calculator

Texas Instruments

2 branded search terms

  • texasinstruments
  • ti calculator

How the Brand Demand Index is measured

Other head-to-heads among calculator brands

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