Brandwave

Casio vs Texas Instruments:Which is more popular?

In September 2026, Casio had more branded searches than Texas Instruments among calculator brands in New Zealand. Casio had about 2,730 branded searches, while Texas Instruments had 390. Casio made up 82.7% of all calculator brand searches we track, and Texas Instruments accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about calculator brands, Casio appeared in all five answers and Texas Instruments in two. Casio was mentioned before Texas Instruments in every answer.

Among calculator brands in New Zealand in September 2026

Who do people search for more?

Casio, about 7 searches for every 1 for Texas Instruments

Casio 2.7K searchesTexas Instruments 390 searches

Who does AI mention more?

Casio, mentioned in every answer we collected

Casio in 5 of 5Texas Instruments in 2 of 5

Who does AI recommend more?

Casio, named ahead of Texas Instruments in every answer

Casio first in 4Texas Instruments never first

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Top calculator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Casio appeared in all five answers. Texas Instruments was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Casio was listed before Texas Instruments in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Casio1st
  2. Sharp2nd
  3. Texas Instruments3rd
  4. Canon4th
  5. HP5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Casio5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Sharp4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Texas Instruments2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HP2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Canon1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about calculator brands

5 answers

  • Asked ChatGPT

    “Which calculator brand should I buy in New Zealand?”

    1. 1Casio
    2. 2Sharp

  • Asked ChatGPT

    “What are the best calculator brands in New Zealand?”

    1. 1Casio
    2. 2Texas Instruments
    3. 3Sharp
    4. 4Canon
    5. 5HP

  • Asked ChatGPT

    “What's the best calculator brand in New Zealand for school maths?”

    1. 1Casio
    2. 2Texas Instruments
    3. 3Sharp

  • Searched Google, AI Overview

    “scientific calculator nz”

    1. 1Casio
    2. 2Sharp

  • Searched Google, AI Overview

    “graphics calculator nz”

    1. 1Casio
    2. 2HP

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Casio or Texas Instruments more popular in search?

This chart shows how often people search Google for Casio and Texas Instruments by name. Each line represents a brand's share of searches for all five calculator brands we track, month by month, from searches in New Zealand.

Casio and Texas Instruments among calculator brands in New Zealand, by month

Share of searches by month for Casio, Texas Instruments. The figures are in the table below the chart.

View monthly share of searches table
MonthCasioTexas InstrumentsHPSharpCanon
Oct 202577.8%14.9%5.4%0.77%1.1%
Nov 202576.8%13.5%6.8%1.4%1.4%
Dec 202567.8%20.3%8.5%1.7%1.7%
Jan 202685%9.7%3.8%1.1%0.54%
Feb 202680.6%12%5.3%1.2%0.88%
Mar 202678.3%14.4%4.7%1.7%1%
Apr 202670.5%19.1%8.1%1.2%1.2%
May 202675%18.8%3.9%1.2%1.2%
Jun 202676.8%15.6%5.6%1.6%0.4%
Jul 202673.7%16%7.2%1%2.1%
Aug 202684.2%10.2%4.3%0.93%0.31%
Sep 202682.7%11.8%3%1.5%0.91%

How has the Casio and Texas Instruments comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand calculator brands in September 2026?

2 changes

  1. In September 2026, Texas Instruments gained share of searches among calculator brands in New Zealand, from 10.2% to 11.8%.

  2. In September 2026, Casio lost share of searches among calculator brands in New Zealand, from 84.2% to 82.7%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Casio’s and Texas Instruments’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Casio

5 branded search terms

  • casio calculator
  • casio classwiz
  • casio fx
  • casio fx 9750giii
  • casio graphics calculator

Texas Instruments

2 branded search terms

  • texasinstruments
  • ti calculator

How the Brand Demand Index is measured

Other head-to-heads among calculator brands

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