Brandwave

How popular isCasio in search?

In August 2026, there were an estimated 30.5K branded searches for Casio in New Zealand which is up 14.3% over the last 11 months. Casio holds 92.5% estimated Share of Search among New Zealand digital piano and keyboard brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Casio92.5%
  2. Korg5%
  3. Yamaha Pianos1.9%
  4. Roland0.55%
  5. Kawai0.06%
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Which digital piano and keyboard brands compete with Casio?

Casio against digital piano and keyboard brands in New Zealand, by month

Share of Search by month for Casio, Korg. The figures are in the table below the chart.

View monthly share of search table
MonthCasioKorgYamaha PianosRolandKawai
Oct 202593.8%4.2%1.5%0.49%0.07%
Nov 202594.2%3.6%1.5%0.53%0.03%
Dec 202594.3%3.6%1.5%0.54%0.03%
Jan 202693.3%4.5%1.5%0.61%0.07%
Feb 202693.6%4.2%1.7%0.5%0.07%
Mar 202694.2%3.9%1.3%0.49%0.06%
Apr 202693.5%4.2%1.6%0.63%0.07%
May 202693.6%4.3%1.6%0.5%0.07%
Jun 202693.9%4%1.6%0.57%0.03%
Jul 202692.9%4.6%1.9%0.61%0.04%
Aug 202692.5%5%1.9%0.55%0.06%
Sep 2026—————

  1. 1.Casio

    92.5%

    held 1st · 30.5K estimated branded searches · +18% vs prior month · -0.4 points

  2. 2.Korg

    5%

    held 2nd · 1.6K estimated branded searches · +29.9% vs prior month · +0.4 points

  3. 3.Yamaha Pianos

    1.9%

    held 3rd · 620 estimated branded searches · +17% vs prior month · 0 points

  4. 4.Roland

    0.55%

    held 4th · 180 estimated branded searches · +5.9% vs prior month · -0.1 points

  5. 5.Kawai

    0.06%

    held 5th · 20 estimated branded searches · +100% vs prior month · 0 points

Compare search popularity between Casio and its closest rivals

How has branded search demand for Casio changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Casio in New Zealand rose from 26.7K to 30.5K.
  • Across the 11 months ending August 2026, Casio’s estimated Share of Search among digital piano and keyboard brands in New Zealand decreased from 93.8% to 92.5%.
  • Across the 11 months ending August 2026, Casio’s estimated Share of Search among digital piano and keyboard brands in New Zealand peaked at 94.3% in December 2025 and was lowest at 92.5% in August 2026.

How did search popularity change for New Zealand digital piano and keyboard brands in August 2026?

  1. Estimated monthly branded searches for Yamaha Pianos in New Zealand rose 44.2% over 11 measured months, from 430 to 620 in August 2026.

  2. Estimated monthly branded searches for Korg in New Zealand rose 38.7% over 11 measured months, from 1.2K to 1.6K in August 2026.

  3. Estimated monthly branded searches for Roland in New Zealand rose 28.6% over 11 measured months, from 140 to 180 in August 2026.

  4. Estimated monthly branded searches for Casio in New Zealand rose 14.3% over 11 measured months, from 26.7K to 30.5K in August 2026.

Which watch brands compete with Casio?

Casio against watch brands in New Zealand, by month

Share of Search by month for Casio, Seiko, Rolex, Tissot, Citizen, TAG Heuer, Omega. The figures are in the table below the chart.

View monthly share of search table
MonthCasioSeikoRolexTissotCitizenTAG HeuerOmegaFossil
Oct 202529.6%18.6%24.7%8.4%6.7%6.8%3.1%2.1%
Nov 202534.6%16.1%21.7%9.2%6.5%6.6%3.2%2.1%
Dec 202531.6%18.1%22.7%8.8%6.4%6.1%3.9%2.3%
Jan 202628.5%17.3%25.6%9%7.7%6.6%3.4%1.9%
Feb 202631%18.5%24.9%7.7%7.3%5.7%2.8%2.2%
Mar 202631.7%17.4%25.1%8.1%6.4%6.5%2.9%1.8%
Apr 202629.8%18%25.6%8.9%6.3%5.7%3.6%2.1%
May 202626.5%19.8%23%11%8%5.4%3.8%2.5%
Jun 202628.8%21.1%21.5%10.2%6.5%5.7%3.6%2.5%
Jul 202627.3%22.8%20.8%10.5%6.9%5.6%3.9%2.2%
Aug 202628.4%22.8%21.8%9.5%6.8%5%3.7%2%
Sep 2026————————

  1. 1.Casio

    28.4%

    held 1st · 30.5K estimated branded searches · +18% vs prior month · +1 points

  2. 2.Seiko

    22.8%

    held 2nd · 24.5K estimated branded searches · +13.6% vs prior month · 0 points

  3. 3.Rolex

    21.8%

    held 3rd · 23.5K estimated branded searches · +19.3% vs prior month · +1 points

  4. 4.Tissot

    9.5%

    held 4th · 10.3K estimated branded searches · +3% vs prior month · -1 points

  5. 5.Citizen

    6.8%

    held 5th · 7.3K estimated branded searches · +12.8% vs prior month · -0.1 points

  6. 6.TAG Heuer

    5%

    held 6th · 5.4K estimated branded searches · +2.7% vs prior month · -0.5 points

  7. 7.Omega

    3.7%

    held 7th · 4K estimated branded searches · +7.3% vs prior month · -0.2 points

  8. 8.Fossil

    2%

    held 8th · 2.1K estimated branded searches · +2.4% vs prior month · -0.2 points

Compare search popularity between Casio and its closest rivals

How has branded search demand for Casio changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Casio’s estimated Share of Search among watch brands in New Zealand decreased from 29.6% to 28.4%.
  • Across the 11 months ending August 2026, Casio’s estimated Share of Search among watch brands in New Zealand peaked at 34.6% in November 2025 and was lowest at 26.5% in May 2026.

How did search popularity change for New Zealand watch brands in August 2026?

  1. In August 2026, Casio gained estimated Share of Search among watch brands in New Zealand, from 27.3% to 28.4%.

  2. In August 2026, Rolex gained estimated Share of Search among watch brands in New Zealand, from 20.8% to 21.8%.

  3. In August 2026, Tissot lost estimated Share of Search among watch brands in New Zealand, from 10.5% to 9.5%.

  4. In August 2026, TAG Heuer lost estimated Share of Search among watch brands in New Zealand, from 5.6% to 5%.

  5. Estimated monthly branded searches for Seiko in New Zealand rose 45.8% over 11 measured months, from 16.8K to 24.5K in August 2026.

  6. Estimated monthly branded searches for Omega in New Zealand rose 42.3% over 11 measured months, from 2.8K to 4K in August 2026.

How is Casio measured?

Brandwave collects information about searches that people make online using Casio’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • casio
  • casio 91w
  • casio com
  • casio digital watch
  • casio edifice
  • casio female watches
  • casio fx 82
  • casio fx 9860
  • casio g shock
  • casio golden watches
  • casio keyboard
  • casio near me
  • casio nz
  • casio online
  • casio silver watch
  • casio watch
  • casio watches for men
  • g shock
  • g shock watches
  • mens casio watch

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How the Brand Demand Index is measured

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