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Watch brands in New Zealand:Which brands are most popular in search?

In August 2026, Casio was the most searched among watch brands in New Zealand, with an estimated 30.5K branded searches and 28.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Casio28.4%
  2. Seiko22.8%
  3. Rolex21.8%
  4. Tissot9.5%
  5. Citizen6.8%
  6. TAG Heuer5%
  7. Omega3.7%
  8. Fossil2%

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Share of SearchLeaderboard

Compare the watch brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among watch brands in New Zealand, by month

Share of Search by month for Casio, Seiko, Rolex, Tissot, Citizen, TAG Heuer, Omega. The figures are in the table below the chart.

View monthly share of search table
MonthCasioSeikoRolexTissotCitizenTAG HeuerOmegaFossil
Oct 202529.6%18.6%24.7%8.4%6.7%6.8%3.1%2.1%
Nov 202534.6%16.1%21.7%9.2%6.5%6.6%3.2%2.1%
Dec 202531.6%18.1%22.7%8.8%6.4%6.1%3.9%2.3%
Jan 202628.5%17.3%25.6%9%7.7%6.6%3.4%1.9%
Feb 202631%18.5%24.9%7.7%7.3%5.7%2.8%2.2%
Mar 202631.7%17.4%25.1%8.1%6.4%6.5%2.9%1.8%
Apr 202629.8%18%25.6%8.9%6.3%5.7%3.6%2.1%
May 202626.5%19.8%23%11%8%5.4%3.8%2.5%
Jun 202628.8%21.1%21.5%10.2%6.5%5.7%3.6%2.5%
Jul 202627.3%22.8%20.8%10.5%6.9%5.6%3.9%2.2%
Aug 202628.4%22.8%21.8%9.5%6.8%5%3.7%2%
Sep 2026————————

This month’s ranking, August 2026

  1. 1.Casio

    28.4%

    held 1st · 30.5K estimated branded searches · +18% vs prior month · +1 points

  2. 2.Seiko

    22.8%

    held 2nd · 24.5K estimated branded searches · +13.6% vs prior month · 0 points

  3. 3.Rolex

    21.8%

    held 3rd · 23.5K estimated branded searches · +19.3% vs prior month · +1 points

  4. 4.Tissot

    9.5%

    held 4th · 10.3K estimated branded searches · +3% vs prior month · -1 points

  5. 5.Citizen

    6.8%

    held 5th · 7.3K estimated branded searches · +12.8% vs prior month · -0.1 points

  6. 6.TAG Heuer

    5%

    held 6th · 5.4K estimated branded searches · +2.7% vs prior month · -0.5 points

  7. 7.Omega

    3.7%

    held 7th · 4K estimated branded searches · +7.3% vs prior month · -0.2 points

  8. 8.Fossil

    2%

    held 8th · 2.1K estimated branded searches · +2.4% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among watch brands in New Zealand?

In August 2026, Casio was the most searched among watch brands in New Zealand, with an estimated 30.5K branded searches and 28.4% estimated Share of Search within this set. Seiko is in 2nd place, 5.6 percentage points behind at 22.8% Share of Search.

New Zealand watch brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Casio29.6% → 28.4%34.6%Nov 202526.5%May 20261st
Seiko18.6% → 22.8%22.8%Jul 202616.1%Nov 20253rd → 2nd
Rolex24.7% → 21.8%25.6%Jan 202620.8%Jul 20262nd → 3rd
Tissot8.4% → 9.5%11%May 20267.7%Feb 20264th
Citizen6.7% → 6.8%8%May 20266.3%Apr 20266th → 5th
TAG Heuer6.8% → 5%6.8%Oct 20255%Aug 20265th → 6th
Omega3.1% → 3.7%3.9%Jul 20262.8%Feb 20267th
Fossil2.1% → 2%2.5%Jun 20261.8%Mar 20268th

Each finding as a sentence

  • Across the 11 months ending August 2026, Casio’s estimated Share of Search among watch brands in New Zealand decreased from 29.6% to 28.4%.
  • Across the 11 months ending August 2026, Seiko’s estimated Share of Search among watch brands in New Zealand increased from 18.6% to 22.8%.
  • Across the 11 months ending August 2026, Rolex’s estimated Share of Search among watch brands in New Zealand decreased from 24.7% to 21.8%.
  • Across the 11 months ending August 2026, Tissot’s estimated Share of Search among watch brands in New Zealand increased from 8.4% to 9.5%.
  • Across the 11 months ending August 2026, TAG Heuer’s estimated Share of Search among watch brands in New Zealand decreased from 6.8% to 5%.
  • Across the 11 months ending August 2026, Omega’s estimated Share of Search among watch brands in New Zealand increased from 3.1% to 3.7%.
  • Across the 11 months ending August 2026, Casio’s estimated Share of Search among watch brands in New Zealand peaked at 34.6% in November 2025 and was lowest at 26.5% in May 2026.
  • Across the 11 months ending August 2026, Seiko’s estimated Share of Search among watch brands in New Zealand peaked at 22.8% in July 2026 and was lowest at 16.1% in November 2025.
  • Across the 11 months ending August 2026, Rolex’s estimated Share of Search among watch brands in New Zealand peaked at 25.6% in January 2026 and was lowest at 20.8% in July 2026.
  • Across the 11 months ending August 2026, Tissot’s estimated Share of Search among watch brands in New Zealand peaked at 11% in May 2026 and was lowest at 7.7% in February 2026.
  • Across the 11 months ending August 2026, Citizen’s estimated Share of Search among watch brands in New Zealand peaked at 8% in May 2026 and was lowest at 6.3% in April 2026.
  • Across the 11 months ending August 2026, Omega’s estimated Share of Search among watch brands in New Zealand peaked at 3.9% in July 2026 and was lowest at 2.8% in February 2026.
  • Across the 11 months ending August 2026, Seiko rose from 3rd to 2nd among watch brands in New Zealand.
  • Across the 11 months ending August 2026, Rolex fell from 2nd to 3rd among watch brands in New Zealand.
  • Across the 11 months ending August 2026, Citizen rose from 6th to 5th among watch brands in New Zealand.
  • Across the 11 months ending August 2026, TAG Heuer fell from 5th to 6th among watch brands in New Zealand.
  • Across the 11 months ending August 2026, Fossil held steady: its estimated Share of Search among watch brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand watch brands in August 2026?

  1. In August 2026, Casio gained estimated Share of Search among watch brands in New Zealand, from 27.3% to 28.4%.

  2. In August 2026, Rolex gained estimated Share of Search among watch brands in New Zealand, from 20.8% to 21.8%.

  3. In August 2026, Tissot lost estimated Share of Search among watch brands in New Zealand, from 10.5% to 9.5%.

  4. In August 2026, TAG Heuer lost estimated Share of Search among watch brands in New Zealand, from 5.6% to 5%.

  5. Estimated monthly branded searches for Seiko in New Zealand rose 45.8% over 11 measured months, from 16.8K to 24.5K in August 2026.

  6. Estimated monthly branded searches for Omega in New Zealand rose 42.3% over 11 measured months, from 2.8K to 4K in August 2026.

  7. Estimated monthly branded searches for Citizen in New Zealand rose 20.2% over 11 measured months, from 6.1K to 7.3K in August 2026.

  8. Estimated monthly branded searches for Fossil in New Zealand rose 11.4% over 11 measured months, from 1.9K to 2.1K in August 2026.

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