Rolex vs Seiko:Which is more popular by branded search in New Zealand?
In August 2026, Seiko had more branded searches than Rolex among watch brands in New Zealand. Seiko was estimated to have 24.5K branded searches compared to Rolex’s 23.5K, and held a 22.8% Share of Search versus Rolex’s 21.8%.
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Which is more popular in search, Rolex or Seiko?
Compare the watch brands New Zealanders shop for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Seiko, Rolex. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Seiko | Rolex | Tissot | Citizen | TAG Heuer | Omega | Fossil |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 18.6% | 24.7% | 8.4% | 6.7% | 6.8% | 3.1% | 2.1% |
| Nov 2025 | 34.6% | 16.1% | 21.7% | 9.2% | 6.5% | 6.6% | 3.2% | 2.1% |
| Dec 2025 | 31.6% | 18.1% | 22.7% | 8.8% | 6.4% | 6.1% | 3.9% | 2.3% |
| Jan 2026 | 28.5% | 17.3% | 25.6% | 9% | 7.7% | 6.6% | 3.4% | 1.9% |
| Feb 2026 | 31% | 18.5% | 24.9% | 7.7% | 7.3% | 5.7% | 2.8% | 2.2% |
| Mar 2026 | 31.7% | 17.4% | 25.1% | 8.1% | 6.4% | 6.5% | 2.9% | 1.8% |
| Apr 2026 | 29.8% | 18% | 25.6% | 8.9% | 6.3% | 5.7% | 3.6% | 2.1% |
| May 2026 | 26.5% | 19.8% | 23% | 11% | 8% | 5.4% | 3.8% | 2.5% |
| Jun 2026 | 28.8% | 21.1% | 21.5% | 10.2% | 6.5% | 5.7% | 3.6% | 2.5% |
| Jul 2026 | 27.3% | 22.8% | 20.8% | 10.5% | 6.9% | 5.6% | 3.9% | 2.2% |
| Aug 2026 | 28.4% | 22.8% | 21.8% | 9.5% | 6.8% | 5% | 3.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
How has the Rolex and Seiko comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Seiko took it in July 2026.
- Across the 11 months ending August 2026, Rolex’s estimated Share of Search among watch brands in New Zealand moved from 24.7% to 21.8%, and its estimated monthly branded searches moved from 22.4K to 23.5K.
- Across the 11 months ending August 2026, Seiko’s estimated Share of Search among watch brands in New Zealand moved from 18.6% to 22.8%, and its estimated monthly branded searches moved from 16.8K to 24.5K.
How did search popularity change for New Zealand watch brands in August 2026?
2 changes
In August 2026, Rolex gained estimated Share of Search among watch brands in New Zealand, from 20.8% to 21.8%.
Estimated monthly branded searches for Seiko in New Zealand rose 45.8% over 11 measured months, from 16.8K to 24.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rolex’s and Seiko’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rolex
17 branded search terms
- rolex
- rolex com
- rolex cost
- rolex datejust
- rolex day date
- rolex daytona
- rolex explorer
- rolex near me
- rolex nz
- rolex online
- rolex oyster perpetual
- rolex oyster perpetual datejust
- rolex sa
- rolex sub
- rolex submariner watch
- rolex watch men
- womens rolex
Seiko
18 branded search terms
- grand seiko
- mens watches seiko
- seiko
- seiko 5
- seiko 5 gmt
- seiko 5 sports
- seiko 5 sports watch
- seiko alpinist
- seiko chrono
- seiko female watch
- seiko near me
- seiko nz
- seiko online
- seiko presage
- seiko prospex
- seiko speedtimer
- seiko watch
- seikowatches com
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.