How popular isSeiko in search?
In August 2026, there were an estimated 24.5K branded searches for Seiko in New Zealand which is up 45.8% over the last 11 months. Seiko holds 22.8% estimated Share of Search among New Zealand watch brands and is ranked 2nd of 8 competitors for search popularity.
Follow Seiko and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which watch brands compete with Seiko?
Share of Search by month for Casio, Seiko, Rolex, Tissot, Citizen, TAG Heuer, Omega. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Seiko | Rolex | Tissot | Citizen | TAG Heuer | Omega | Fossil |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 18.6% | 24.7% | 8.4% | 6.7% | 6.8% | 3.1% | 2.1% |
| Nov 2025 | 34.6% | 16.1% | 21.7% | 9.2% | 6.5% | 6.6% | 3.2% | 2.1% |
| Dec 2025 | 31.6% | 18.1% | 22.7% | 8.8% | 6.4% | 6.1% | 3.9% | 2.3% |
| Jan 2026 | 28.5% | 17.3% | 25.6% | 9% | 7.7% | 6.6% | 3.4% | 1.9% |
| Feb 2026 | 31% | 18.5% | 24.9% | 7.7% | 7.3% | 5.7% | 2.8% | 2.2% |
| Mar 2026 | 31.7% | 17.4% | 25.1% | 8.1% | 6.4% | 6.5% | 2.9% | 1.8% |
| Apr 2026 | 29.8% | 18% | 25.6% | 8.9% | 6.3% | 5.7% | 3.6% | 2.1% |
| May 2026 | 26.5% | 19.8% | 23% | 11% | 8% | 5.4% | 3.8% | 2.5% |
| Jun 2026 | 28.8% | 21.1% | 21.5% | 10.2% | 6.5% | 5.7% | 3.6% | 2.5% |
| Jul 2026 | 27.3% | 22.8% | 20.8% | 10.5% | 6.9% | 5.6% | 3.9% | 2.2% |
| Aug 2026 | 28.4% | 22.8% | 21.8% | 9.5% | 6.8% | 5% | 3.7% | 2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.4% | 30.5K | +18% | +1 points | |
| 2, held 2nd | 22.8% | 24.5K | +13.6% | 0 points | |
| 3, held 3rd | 21.8% | 23.5K | +19.3% | +1 points | |
| 4, held 4th | 9.5% | 10.3K | +3% | -1 points | |
| 5, held 5th | 6.8% | 7.3K | +12.8% | -0.1 points | |
| 6, held 6th | 5% | 5.4K | +2.7% | -0.5 points | |
| 7, held 7th | 3.7% | 4K | +7.3% | -0.2 points | |
| 8, held 8th | 2% | 2.1K | +2.4% | -0.2 points |
1.
Casio28.4%
held 1st · 30.5K estimated branded searches · +18% vs prior month · +1 points
2.
Seiko
22.8%
held 2nd · 24.5K estimated branded searches · +13.6% vs prior month · 0 points
3.
Rolex
21.8%
held 3rd · 23.5K estimated branded searches · +19.3% vs prior month · +1 points
4.
Tissot
9.5%
held 4th · 10.3K estimated branded searches · +3% vs prior month · -1 points
5.
Citizen6.8%
held 5th · 7.3K estimated branded searches · +12.8% vs prior month · -0.1 points
5%
held 6th · 5.4K estimated branded searches · +2.7% vs prior month · -0.5 points
7.
Omega3.7%
held 7th · 4K estimated branded searches · +7.3% vs prior month · -0.2 points
8.
Fossil
2%
held 8th · 2.1K estimated branded searches · +2.4% vs prior month · -0.2 points
Compare search popularity between Seiko and its closest rivals
How has branded search demand for Seiko changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Seiko in New Zealand rose from 16.8K to 24.5K.
- Across the 11 months ending August 2026, Seiko’s estimated Share of Search among watch brands in New Zealand increased from 18.6% to 22.8%.
- Across the 11 months ending August 2026, Seiko’s estimated Share of Search among watch brands in New Zealand peaked at 22.8% in July 2026 and was lowest at 16.1% in November 2025.
- Across the 11 months ending August 2026, Seiko rose from 3rd to 2nd among watch brands in New Zealand.
How did search popularity change for New Zealand watch brands in August 2026?
6 changes
In August 2026, Casio gained estimated Share of Search among watch brands in New Zealand, from 27.3% to 28.4%.
In August 2026, Rolex gained estimated Share of Search among watch brands in New Zealand, from 20.8% to 21.8%.
In August 2026, Tissot lost estimated Share of Search among watch brands in New Zealand, from 10.5% to 9.5%.
In August 2026, TAG Heuer lost estimated Share of Search among watch brands in New Zealand, from 5.6% to 5%.
Estimated monthly branded searches for Seiko in New Zealand rose 45.8% over 11 measured months, from 16.8K to 24.5K in August 2026.
Estimated monthly branded searches for Omega in New Zealand rose 42.3% over 11 measured months, from 2.8K to 4K in August 2026.
How is Seiko measured?
Brandwave collects information about searches that people make online using Seiko’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
18 branded search terms
- grand seiko
- mens watches seiko
- seiko
- seiko 5
- seiko 5 gmt
- seiko 5 sports
- seiko 5 sports watch
- seiko alpinist
- seiko chrono
- seiko female watch
- seiko near me
- seiko nz
- seiko online
- seiko presage
- seiko prospex
- seiko speedtimer
- seiko watch
- seikowatches com
Do you work for Seiko? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Seiko your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.