Brandwave

Digital piano and keyboard brands in New Zealand:Which brands are most popular in search?

In August 2026, Casio was the most searched among digital piano and keyboard brands in New Zealand, with an estimated 30.5K branded searches and 92.5% estimated Share of Search within this set.

Share of Search, August 2026
  1. Casio92.5%
  2. Korg5%
  3. Yamaha Pianos1.9%
  4. Roland0.55%
  5. Kawai0.06%

Follow digital piano and keyboard brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the digital piano and keyboard brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among digital piano and keyboard brands in New Zealand, by month

Share of Search by month for Casio, Korg. The figures are in the table below the chart.

View monthly share of search table
MonthCasioKorgYamaha PianosRolandKawai
Oct 202593.8%4.2%1.5%0.49%0.07%
Nov 202594.2%3.6%1.5%0.53%0.03%
Dec 202594.3%3.6%1.5%0.54%0.03%
Jan 202693.3%4.5%1.5%0.61%0.07%
Feb 202693.6%4.2%1.7%0.5%0.07%
Mar 202694.2%3.9%1.3%0.49%0.06%
Apr 202693.5%4.2%1.6%0.63%0.07%
May 202693.6%4.3%1.6%0.5%0.07%
Jun 202693.9%4%1.6%0.57%0.03%
Jul 202692.9%4.6%1.9%0.61%0.04%
Aug 202692.5%5%1.9%0.55%0.06%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Casio

    92.5%

    held 1st · 30.5K estimated branded searches · +18% vs prior month · -0.4 points

  2. 2.Korg

    5%

    held 2nd · 1.6K estimated branded searches · +29.9% vs prior month · +0.4 points

  3. held 3rd · 620 estimated branded searches · +17% vs prior month · 0 points

  4. 4.Roland

    0.55%

    held 4th · 180 estimated branded searches · +5.9% vs prior month · -0.1 points

  5. 5.Kawai

    0.06%

    held 5th · 20 estimated branded searches · +100% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among digital piano and keyboard brands in New Zealand?

In August 2026, Casio was the most searched among digital piano and keyboard brands in New Zealand, with an estimated 30.5K branded searches and 92.5% estimated Share of Search within this set. Korg is in 2nd place, 87.5 percentage points behind at 5% Share of Search.

New Zealand digital piano and keyboard brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Casio93.8% → 92.5%94.3%Dec 202592.5%Aug 20261st
Korg4.2% → 5%5%Aug 20263.6%Dec 20252nd
Yamaha Pianos1.5% → 1.9%1.9%Jul 20261.3%Mar 20263rd
Roland0.49% → 0.55%0.63%Apr 20260.49%Mar 20264th
Kawai0.07% → 0.06%0.07%Jan 20260.03%Nov 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Casio’s estimated Share of Search among digital piano and keyboard brands in New Zealand decreased from 93.8% to 92.5%.
  • Across the 11 months ending August 2026, Korg’s estimated Share of Search among digital piano and keyboard brands in New Zealand increased from 4.2% to 5%.
  • Across the 11 months ending August 2026, Casio’s estimated Share of Search among digital piano and keyboard brands in New Zealand peaked at 94.3% in December 2025 and was lowest at 92.5% in August 2026.
  • Across the 11 months ending August 2026, Korg’s estimated Share of Search among digital piano and keyboard brands in New Zealand peaked at 5% in August 2026 and was lowest at 3.6% in December 2025.
  • Across the 11 months ending August 2026, Yamaha Pianos, Roland and Kawai held steady: their estimated Share of Search among digital piano and keyboard brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand digital piano and keyboard brands in August 2026?

  1. Estimated monthly branded searches for Yamaha Pianos in New Zealand rose 44.2% over 11 measured months, from 430 to 620 in August 2026.

  2. Estimated monthly branded searches for Korg in New Zealand rose 38.7% over 11 measured months, from 1.2K to 1.6K in August 2026.

  3. Estimated monthly branded searches for Roland in New Zealand rose 28.6% over 11 measured months, from 140 to 180 in August 2026.

  4. Estimated monthly branded searches for Casio in New Zealand rose 14.3% over 11 measured months, from 26.7K to 30.5K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.