Kawai vs Yamaha Pianos:Which is more popular by branded search in New Zealand?
In August 2026, Yamaha Pianos had more branded searches than Kawai among digital piano and keyboard brands in New Zealand. Yamaha Pianos was estimated to have 620 branded searches compared to Kawai’s 20, and held a 1.9% Share of Search versus Kawai’s 0.06%.
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Which is more popular in search, Kawai or Yamaha Pianos?
Compare the digital piano and keyboard brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Yamaha Pianos, Kawai. The figures are in the table below the chart.
View monthly share of search table
| Month | Casio | Korg | Yamaha Pianos | Roland | Kawai |
|---|---|---|---|---|---|
| Oct 2025 | 93.8% | 4.2% | 1.5% | 0.49% | 0.07% |
| Nov 2025 | 94.2% | 3.6% | 1.5% | 0.53% | 0.03% |
| Dec 2025 | 94.3% | 3.6% | 1.5% | 0.54% | 0.03% |
| Jan 2026 | 93.3% | 4.5% | 1.5% | 0.61% | 0.07% |
| Feb 2026 | 93.6% | 4.2% | 1.7% | 0.5% | 0.07% |
| Mar 2026 | 94.2% | 3.9% | 1.3% | 0.49% | 0.06% |
| Apr 2026 | 93.5% | 4.2% | 1.6% | 0.63% | 0.07% |
| May 2026 | 93.6% | 4.3% | 1.6% | 0.5% | 0.07% |
| Jun 2026 | 93.9% | 4% | 1.6% | 0.57% | 0.03% |
| Jul 2026 | 92.9% | 4.6% | 1.9% | 0.61% | 0.04% |
| Aug 2026 | 92.5% | 5% | 1.9% | 0.55% | 0.06% |
| Sep 2026 | — | — | — | — | — |
How has the Kawai and Yamaha Pianos comparison changed over the last 12 months?
3 findings
- Yamaha Pianos was ahead of Kawai in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Kawai’s estimated Share of Search among digital piano and keyboard brands in New Zealand moved from 0.07% to 0.06%, and its estimated monthly branded searches held steady at 20.
- Across the 11 months ending August 2026, Yamaha Pianos’ estimated Share of Search among digital piano and keyboard brands in New Zealand moved from 1.5% to 1.9%, and its estimated monthly branded searches moved from 430 to 620.
How did search popularity change for New Zealand digital piano and keyboard brands in August 2026?
1 change
Estimated monthly branded searches for Yamaha Pianos in New Zealand rose 44.2% over 11 measured months, from 430 to 620 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Kawai’s and Yamaha Pianos’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Kawai
1 branded search term
- kawai keyboard
Yamaha Pianos
2 branded search terms
- yamaha clavinova
- yamaha keyboard
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.