Brandwave

Kawai vs Roland:Which is more popular by branded search in New Zealand?

In August 2026, Roland had more branded searches than Kawai among digital piano and keyboard brands in New Zealand. Roland was estimated to have 180 branded searches compared to Kawai’s 20, and held a 0.55% Share of Search versus Kawai’s 0.06%.

Share of Search among digital piano and keyboard brands in New Zealand in August 2026Which is more popular in search, Kawai or Roland?
Kawai0.06%20 searches
vs
Roland0.55%180 searches

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Which is more popular in search, Kawai or Roland?

Compare the digital piano and keyboard brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Kawai and Roland among digital piano and keyboard brands in New Zealand, by month

Share of Search by month for Roland, Kawai. The figures are in the table below the chart.

View monthly share of search table
MonthCasioKorgYamaha PianosRolandKawai
Oct 202593.8%4.2%1.5%0.49%0.07%
Nov 202594.2%3.6%1.5%0.53%0.03%
Dec 202594.3%3.6%1.5%0.54%0.03%
Jan 202693.3%4.5%1.5%0.61%0.07%
Feb 202693.6%4.2%1.7%0.5%0.07%
Mar 202694.2%3.9%1.3%0.49%0.06%
Apr 202693.5%4.2%1.6%0.63%0.07%
May 202693.6%4.3%1.6%0.5%0.07%
Jun 202693.9%4%1.6%0.57%0.03%
Jul 202692.9%4.6%1.9%0.61%0.04%
Aug 202692.5%5%1.9%0.55%0.06%
Sep 2026—————

How has the Kawai and Roland comparison changed over the last 12 months?

How did search popularity change for New Zealand digital piano and keyboard brands in August 2026?

  1. Estimated monthly branded searches for Roland in New Zealand rose 28.6% over 11 measured months, from 140 to 180 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Kawai’s and Roland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kawai

1 branded search term

  • kawai keyboard

Roland

2 branded search terms

  • roland keyboard
  • roland rd 2000 keyboard

How the Brand Demand Index is measured

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