Brandwave

How popular isRoland in search?

In August 2026, there were an estimated 180 branded searches for Roland in New Zealand which is up 28.6% over the last 11 months. Roland holds 0.55% estimated Share of Search among New Zealand digital piano and keyboard brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Casio92.5%
  2. Korg5%
  3. Yamaha Pianos1.9%
  4. Roland0.55%
  5. Kawai0.06%
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Which digital piano and keyboard brands compete with Roland?

Roland against digital piano and keyboard brands in New Zealand, by month

Share of Search by month for Casio, Korg, Roland. The figures are in the table below the chart.

View monthly share of search table
MonthCasioKorgYamaha PianosRolandKawai
Oct 202593.8%4.2%1.5%0.49%0.07%
Nov 202594.2%3.6%1.5%0.53%0.03%
Dec 202594.3%3.6%1.5%0.54%0.03%
Jan 202693.3%4.5%1.5%0.61%0.07%
Feb 202693.6%4.2%1.7%0.5%0.07%
Mar 202694.2%3.9%1.3%0.49%0.06%
Apr 202693.5%4.2%1.6%0.63%0.07%
May 202693.6%4.3%1.6%0.5%0.07%
Jun 202693.9%4%1.6%0.57%0.03%
Jul 202692.9%4.6%1.9%0.61%0.04%
Aug 202692.5%5%1.9%0.55%0.06%
Sep 2026—————
  1. 1.Casio

    92.5%

    held 1st · 30.5K estimated branded searches · +18% vs prior month · -0.4 points

  2. 2.Korg

    5%

    held 2nd · 1.6K estimated branded searches · +29.9% vs prior month · +0.4 points

  3. held 3rd · 620 estimated branded searches · +17% vs prior month · 0 points

  4. 4.Roland

    0.55%

    held 4th · 180 estimated branded searches · +5.9% vs prior month · -0.1 points

  5. 5.Kawai

    0.06%

    held 5th · 20 estimated branded searches · +100% vs prior month · 0 points

Compare search popularity between Roland and its closest rivals

How has branded search demand for Roland changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Roland in New Zealand rose from 140 to 180.
  • Across the 11 months ending August 2026, Roland’s estimated Share of Search among digital piano and keyboard brands in New Zealand held steady, from 0.49% to 0.55%.

How did search popularity change for New Zealand digital piano and keyboard brands in August 2026?

  1. Estimated monthly branded searches for Yamaha Pianos in New Zealand rose 44.2% over 11 measured months, from 430 to 620 in August 2026.

  2. Estimated monthly branded searches for Korg in New Zealand rose 38.7% over 11 measured months, from 1.2K to 1.6K in August 2026.

  3. Estimated monthly branded searches for Roland in New Zealand rose 28.6% over 11 measured months, from 140 to 180 in August 2026.

  4. Estimated monthly branded searches for Casio in New Zealand rose 14.3% over 11 measured months, from 26.7K to 30.5K in August 2026.

How is Roland measured?

Brandwave collects information about searches that people make online using Roland’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • roland keyboard
  • roland rd 2000 keyboard

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How the Brand Demand Index is measured

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Is Roland your brand?

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