Brandwave

How popular isKawai?

In September 2026, people searched for Kawai by name about 730 times in New Zealand, about the same as the previous year. These searches made up 24.7% of all New Zealand digital piano and keyboard brand searches, placing Kawai third out of five brands. When we asked both ChatGPT and Google AI Overviews about digital piano and keyboard brands, Kawai appeared in four of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Kawai is the third most searched of 5 competitors and the third most recommended in AI answers.

  1. KorgShare of searches 34.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. Yamaha PianosShare of searches 29.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. KawaiShare of searches 24.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. CasioShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. RolandShare of searches 4.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top digital piano and keyboard brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kawai was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kawai is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Roland1st
  2. Yamaha Pianos2nd
  3. Kawai3rd
  4. Casio4th
  5. Korg5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Roland5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kawai4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Casio4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yamaha Pianos3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Korg2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about digital piano and keyboard brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which digital piano and keyboard brands compete with Kawai?

Kawai against digital piano and keyboard brands in New Zealand, by month

Share of searches by month for Korg, Yamaha Pianos, Kawai, Casio, Roland. The figures are in the table below the chart.

View monthly share of searches table
MonthKorgYamaha PianosKawaiCasioRoland
Oct 202530.7%30.7%27.7%5.2%5.6%
Nov 202529.8%30.2%29.2%4.9%5.9%
Dec 202527.3%29.7%29.7%8%5.3%
Jan 202630%28%30.7%5.1%6.1%
Feb 202628.3%34.8%26.8%5.8%4.3%
Mar 202629.4%31.9%26.5%6.5%5.7%
Apr 202630.4%32.9%25.9%4.5%6.3%
May 202631%32.7%25.2%6.1%5.1%
Jun 202631.3%36.7%20.2%6.1%5.7%
Jul 202635.4%33.9%18.1%5.9%6.6%
Aug 202635.6%35.3%17.8%6.1%5.2%
Sep 202634.8%29.4%24.7%6.4%4.7%

  1. 1.Korg

    34.8%

    Held 1st. 1K estimated branded searches, -15.6% vs prior month. Share -0.8 points.

  2. 2.Yamaha Pianos

    29.4%

    Held 2nd. 870 estimated branded searches, -28.1% vs prior month. Share -5.9 points.

  3. 3.Kawai

    24.7%

    Held 3rd. 730 estimated branded searches, +19.7% vs prior month. Share +6.9 points.

  4. 4.Casio

    6.4%

    Held 4th. 190 estimated branded searches, -9.5% vs prior month. Share +0.3 points.

  5. 5.Roland

    4.7%

    Held 5th. 140 estimated branded searches, -22.2% vs prior month. Share -0.5 points.

Compare popularity between Kawai and its closest rivals

Every comparison with Kawai

4 comparisons

How has branded search demand for Kawai changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kawai in New Zealand held steady, from 740 to 730.
  • Across the 12 months ending September 2026, Kawai’s share of searches among digital piano and keyboard brands in New Zealand decreased from 27.7% to 24.7%.
  • Across the 12 months ending September 2026, Kawai’s share of searches among digital piano and keyboard brands in New Zealand peaked at 30.7% in January 2026 and was lowest at 17.8% in August 2026.

How did search popularity change for New Zealand digital piano and keyboard brands in September 2026?

5 changes

  1. In September 2026, Kawai gained share of searches among digital piano and keyboard brands in New Zealand, from 17.8% to 24.7%.

  2. In September 2026, Yamaha Pianos lost share of searches among digital piano and keyboard brands in New Zealand, from 35.3% to 29.4%.

  3. In September 2026, Korg lost share of searches among digital piano and keyboard brands in New Zealand, from 35.6% to 34.8%.

  4. In September 2026, Roland lost share of searches among digital piano and keyboard brands in New Zealand, from 5.2% to 4.7%.

  5. Estimated monthly branded searches for Casio in New Zealand rose 35.7% over 12 measured months, from 140 to 190 in September 2026.

How are Kawai’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kawai’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kawai
  • kawai keyboard

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